When it comes to marketing, many organizations struggle to give adequate attention to planning their marketing actions. Many times, leadership within an organization wears many hats, and marketing seems to get put on the backburner or is done inconsistently, resulting in lackluster results.
In consulting with clients across the country, I see organizations experience this time and time again. And, if leadership could spend just a little time thinking through a plan of action BEFORE “pouring the foundation,” I think they’d see how marketing can truly impact their business.
Here are some simple steps you can follow to help in your marketing planning process:
Developing a marketing plan may seem difficult, time consuming, and for some, a painful experience. But, it doesn’t have to be! Once you have a plan in place, you will find that it’s an essential tool in helping you build your business. For further information on this topic, see our article titled, Marketing Planning: Building a Foundation for Success.
For more helpful marketing tips and information on effective marketing strategies for your business, go to www.lookingglassmarketing.com or visit the Marketing Know-How blog
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