What do your lead web forms look like and how much information do you ask of visitors? Did you know that the amount of information you request to be completed on a form can directly impact the quality and volume of those leads?
MarketingSherpa.com recently posted results of their survey of 1,745 B2B marketers in which they asked, “Which of the following tactics do you use to balance quality and quantity of leads?” The following chart reports the answers:
We all should be conscious of how detailed lead forms should be. These are the trade-offs that happen:
Now you can see how information request forms can have a big sales impact. Take a look at the forms on your landing pages and website to see where they can be improved to suit your needs and campaign results.
For more helpful marketing tips and information on effective marketing strategies for your business, go to www.lookingglassmarketing.com or visit the Marketing Know-How blog.
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