One of the most profitable free publicity generators there is -- and one that is often overlooked -- is the press release. There is much to be said about good “old-fashioned” press releases and how they can still have a big impact a business. Even in this age of new media, today’s press release still help companies get media coverage, and they can also provide tremendous SEO benefits. Let’s look at the 3 “P”s of generating strong press releases:
*Some press release distribution sites are free, while others you would have to pay for.
Now that your release is out there, be sure to be available in the event that someone from the media contacts you for further information. And, make sure to track the results of releases to see where you are covered and what gets ignored.
For more tips, check out my post on how to Optimize Your Press Releases and Get More Web Site Traffic.
For more helpful marketing tips and information on effective marketing strategies for your business, go to www.lookingglassmarketing.com or visit the Marketing Know-How blog.
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