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Marketing Know-How by Looking Glass Marketing
Marketing Know-How by Looking Glass Marketing
Marketing Know-How by Looking Glass Marketing
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email marketing
Jennifer Culbertson
Looking Glass Marketing
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microsoft dynamics marketing
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5 Tips for Better Email Marketing
Posted
over 3 years ago
by
Jennifer Culbertson
0
Comments
Email marketing is a fairly mature marketing tactic but it continues to be an effective tool. B to B magazine recently published some great marketing tips you can use to maximize your email marketing efforts: 1) Test subject lines – A subject line can...
Tips to Finding Effective Website Keywords
Posted
over 3 years ago
by
Jennifer Culbertson
2
Comments
Finding the most effective keywords for search engine marketing continues to be a challenge for many of us. Whether it’s writing keyword-rich website copy or picking keywords for Google pay-per-click ad programs, it’s essential that you choose the same...
Do’s and Don’ts to Generating Webinar Attendance through Email
Posted
over 2 years ago
by
Jennifer Culbertson
1
Comments
Webinars can be a great cost-effective way to help prospects learn more about your company and offerings as well as generate a pipeline of leads. Email marketing is one of the best tools to get the message out and generate a high number of registrants...
Breakthrough Your Marketing Comfort Zone
Posted
over 2 years ago
by
Jennifer Culbertson
1
Comments
The weather is warm, the days are long - it's summer. But don't let those lazy hazy days just drift by and get too comfortable. Now is a great time to dust off those business plans and brainstorm possible new marketing ideas and different ways...
Tool to Calculate Lead Generation and Website Traffic Goals
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
Not sure how much traffic you need to be driving from your website to meet your lead generation goals? There’s a great Inbound Marketing Calculator tool from Hubspot that can help you determine your web traffic and lead volume targets based on your sales...
Why Content Is King on Your Website
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
I cannot underscore enough the importance of having quality content on your website. For many B-to-B companies, having plenty of well-written, informative, related content on your site will benefit you in a number of ways. In addition to improving SEO...
5 Tips to Writing Quick Blog Posts
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
Are you Blogophobic? Meaning you struggle with the thought of writing blog posts because it takes too much time or you can’t consistently come up with meaningful content. Well, quit stressing and take a look at the following tips from another blog post...
Tips to Make Your Email Marketing CAN-SPAM Compliant
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
You hear the term SPAM regularly but do you know what it means when it comes to your email marketing efforts? The CAN-SPAM Act is a law passed in 2003 that requires national standards for sending commercial emails. It was prompted by the inundation of...
Remove 5 Things from Your Website and Get Better Results
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
Most of us are pretty accustomed to people telling you what to include on your website, but this blog post (inspired by Hubspot ) will review what you should stop doing on your website to improve its effectiveness. Here’s a quick summary: 1. Remove...
Optimize Your Press Releases and Get More Web Site Traffic
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
Even if you are a small business with a limited budget, writing and submitting press releases is a great, low-cost tactic you can do to gain more visibility online and strengthen the position of your website in the search engine rankings. Search engine...
Top Questions to Ask Before Acquiring Outside Marketing Lists
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
Acquiring outside marketing lists can be a great way to expand your existing database quickly but you should be cautious as you go through this process. Here are some questions you should ask each vendor you are considering purchasing or renting data...
Top 12 Tips to Promote Your Blog
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
If you're blogging, great! But don't stop there. Here are some tips to promote your blog and get the word out: 1) Promote it on your website . It's surprising the number of small and large companies that actually have a blog, but it's...
4 Tips to Improve SEO through Blogging
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
As marketers, we are always looking for new ways to improve our organic search engine rankings to gain more traffic and exposure for our website. In addition to improving your website’s SEO through on-page techniques including title text, keywords...
6 Tips to Building In-House Marketing Lists
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
Why do in-house marketing lists consistently outperform outside or third-party lists? The reason is simple. Customers and prospects on your in-house list will typically already have an affinity with your company, brand, and products and services. An in...
B2B Marketers Continue to Invest in Inbound Marketing Tactics
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
According to recent study by MarketingSherpa , the majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. Inbound marketing’s popularity has...
Tips to Showcase Your Products and Services on LinkedIn
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
Earlier this month, LinkedIn announced new Company Page functionality allowing companies a place on LinkedIn to showcase their products, services and associated recommendations. Company Pages allow companies to build their brand through network-aware...
6 Tips to Creating Great Social Media Content
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
As the popularity of social media continues to grow so does the need to refine how we create content that’s interesting and compelling while making sure it’s getting you maximum exposure. B to B magazine recently published some tips on how...
Great Tool to Analyze and Improve Your Blog
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
Do you have a blog but wonder how you can better measure the effectiveness of it? There’s a great tool ( Bloggrader ) from Hubspot that can help analyze various components of your blog including technical features, content and overall social engagement...
Top Tips to Make Your Blog Rock
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
Need some inspiration to write your next blog post? Check out the following list of ideas and tips from a recent post " Tips to Make Your Blog Rock " to keep you motivated and inspired to keep writing. Following are 20 tips to get you started...
Effective Subject Lines - Tips to Getting Your Email Read
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
A subject line can make or break the effectiveness of your email marketing efforts. If you can’t get people to open your message in the first place, then all of the time you’re putting into creating a great message is wasted. Here are some...
6 Top SEO Mistakes You Can Fix Today
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
When it comes to optimizing your website for search engines, there are literally hundreds of different factors that come into play. This post will focus on the top 6 mistakes I often see when it comes to SEO and how they can be easily corrected: 1...
6 Landing Page Mistakes to Avoid
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
Not converting as much traffic from your web landing pages as you’d like? It could be what’s on your page that’s getting in your way. Hubspot recently published some great tips on what to avoid on landing pages. Check these out and see...
Tips to Optimize Videos on Your Website
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
Video has become a popular and effective way to get your messages across and drive traffic to your website but if you’re not getting them indexed properly, you could be missing out on some very important SEO opportunities. To help get your videos...
Get More Leverage with LinkedIn Apps
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
I am sure most of you use LinkedIn in some way or another whether it’s for marketing, recruiting, research, or just plain networking, but there’s so much more we could be doing with LinkedIn by leveraging some of the top apps they offer. Here...
Tips to Being Subject Line Savvy
Posted
over 2 years ago
by
Jennifer Culbertson
0
Comments
The email subject line plays an important role not only in getting your mail delivered, but also getting your marketing messages opened and read. Here are some subject line best practices to follow to ensure your emails are not subject to the Spam filter...
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