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Marketing Know-How by Looking Glass Marketing
Marketing Know-How by Looking Glass Marketing
Marketing Know-How by Looking Glass Marketing
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Jennifer Culbertson
Looking Glass Marketing
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4 Tips to Optimize Your Company Profile on LinkedIn
Posted
3 days ago
by
Jennifer Culbertson
0
Comments
With over 28 million unique monthly visitors, LinkedIn is the most business-focused social media platform for professionals and should play a significant role as an effective marketing tool for your business. LinkedIn fosters an atmosphere conducive for...
6 Steps to Keep Your Social Media Marketing On Track
Posted
9 days ago
by
Jennifer Culbertson
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It’s often difficult to stay on track with social media marketing, especially with our busy schedules. It’s easy to fall behind on your postings and updates. Unfortunately, falling behind might result into the impression that you are disorganized...
Get Your Emails Opened – Tips for Better Subject Lines
Posted
26 days ago
by
Jennifer Culbertson
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Your email subject line, next to your name, is the first thing a recipient sees. The subject line is the gatekeeper and primary factor as to whether or not your target audience opens your email and reads your message. To become more successful at email...
3 Ways to Get Your Emails Opened
Posted
1 month ago
by
Jennifer Culbertson
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Email marketing is one of the most important tools for you to communicate with your target audience. But let’s face it, no matter what industry you’re in, it’s difficult to get subscribers to open them let alone take action on your content...
Top Benefits of Using Infographics as a Powerful Marketing Tool
Posted
1 month ago
by
Jennifer Culbertson
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It seems that infographics are all over the digital landscape today—and for good reason. Perhaps no other format or medium can convey information as quickly and effectively as a good infographic. Infographics get noticed—and get results. ...
Tips to Integrating QR Codes With Event Marketing
Posted
1 month ago
by
Jennifer Culbertson
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Comments
QR (Quick Response) Codes have become a popular tool for marketers. You have probably seen them in magazine ads and mailings. The basic idea is, if you have the QR code app on your smartphone (most smartphones have QR code apps available, such as Barcode...
Lead Nurturing: The 5 Keys to Success
Posted
1 month ago
by
Jennifer Culbertson
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Nothing is worse than coming back from a trade show like Convergence where you’ve collected hundreds of leads and then you do nothing with them. Did you know that 80% of leads gathered at a show are not followed-up on? And, that if you did follow...
7 Dos & Dont's of Navigating LinkedIn Groups
Posted
1 month ago
by
Jennifer Culbertson
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LinkedIn Groups have exploded recently. They have become virtual water coolers for businesspeople with similar interests to exchange thought-provoking links to articles, post polls, and discuss hot topics. Taking the time to get involved in select groups...
Top Tips in Taking Advantage of Google+ - Now 2nd Largest Social Media Site
Posted
2 months ago
by
Jennifer Culbertson
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Did you ignore the Google+ bandwagon? Well, it may be time to hop on, because Google+ is now the second most popular social media site in the world ! It ranks behind Facebook—but ahead of YouTube and Twitter! If your target audience is focused...
4 Questions to Ask to Convert Blog Lurkers into Leads
Posted
3 months ago
by
Jennifer Culbertson
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In a previous post “ Top 5 Blog Title Optimization Tips” , we talked about the importance of creating strong blog titles. Now let’s take it a step further and discuss how offers or call-to-actions (CTA) can maximize the conversion potential...
Top 5 Blog Title Optimization Tips
Posted
3 months ago
by
Jennifer Culbertson
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Let’s face it, even if you wrote the most brilliant blog post, it won’t be read unless someone clicks a link to open it. And what typically catches the reader’s attention? Of course, it’s the blog title. The importance of...
Report Reveals Best Way to Respond to Online Inquires
Posted
3 months ago
by
Jennifer Culbertson
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The internet has exponentially increased the ways to interact with customers compared with the “old days” of telephone and snail-mail. Often the trouble these days is not finding the quickest way to respond to customer (or lead) inquiries...
3 Ways to Use Social Media to Improve Search Rankings
Posted
4 months ago
by
Jennifer Culbertson
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Google’s search algorithm updates in 2012 have left small businesses wondering if they should revise their search engine optimization (SEO) strategy. The changes were meant to filter for keyword stuffing, cloaking, and duplicate content—so...
3 Top Tips for Event Promotion on Facebook
Posted
4 months ago
by
Jennifer Culbertson
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As marketers, we often struggle to get the word out and drive as much attendance as we’d like for our seminars, training, events, and webinars. One great avenue to add to your marketing mix is to take advantage of Facebook’s events feature...
Are You Ready for 2013? Ways To Plan Your Marketing Now
Posted
5 months ago
by
Jennifer Culbertson
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Are you ready for 2013? If you wait until January to plan your marketing, you will already be behind! Right now is the time to plan - before the new year is here. The questions you need to be asking for 2013 are: Is our website fully optimized and...
6 New LinkedIn Company Page Features You Should Know
Posted
5 months ago
by
Jennifer Culbertson
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You may have noticed a change in how your LinkedIn company page has been displaying. That is because, once again, LinkedIn has updated the appearance to be more user-friendly and competitive with image-heavy Facebook company pages. LinkedIn has said...
Easy Ways to Be Your Prospects’ #1 Go-To Website
Posted
5 months ago
by
Jennifer Culbertson
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Much of internet marketing strategy is focused on creating ways to attract prospects to your site. But you also want prospects to spend time on your site as well as keep coming back. You want your website to be a place to go for expert advice instead...
3 “P”s of Producing Great PR with Press Releases
Posted
6 months ago
by
Jennifer Culbertson
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One of the most profitable free publicity generators there is -- and one that is often overlooked -- is the press release. There is much to be said about good “old-fashioned” press releases and how they can still have a big impact a business...
10 Tips for Publishing Superior Blog Posts in 60 Minutes
Posted
6 months ago
by
Jennifer Culbertson
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Do you feel like your blog posts have grown stale and it’s hard to keep up the momentum week after week? Your blog is one of the key components to your marketing efforts including playing a pivitol role with your online marketing, your newsletters...
Stats Show Businesses Without Mobile Sites Lose Opportunities
Posted
6 months ago
by
Jennifer Culbertson
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Google recently released a study about the importance of mobile sites in this age of smartphones. The results were clear: businesses need to have a mobile version of their site if they want to attract smartphone users. Here are highlights of the study...
4 Easy Ways to Get LinkedIn Endorsements
Posted
7 months ago
by
Jennifer Culbertson
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You may have noticed a change in the way your LinkedIn connections’ profiles appear. You are probably seeing a question like this above every profile: It may seem annoying, but there’s another angle to consider—that this is a great...
How to Increase Your Blog’s Reach with Reddit
Posted
7 months ago
by
Jennifer Culbertson
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Reddit is a terrific tool for good B2B marketers to increase their scope of readership. If you think that a wider audience would be interested in your posts, consider how you can take advantage of Reddit’s platform to reach some of its 43 million...
4 Key Areas to Evaluate to Measure Marketing Success
Posted
7 months ago
by
Jennifer Culbertson
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With the more and more complex analytics systems we have at our disposal, the flow of data can be endless. Lots of businesses haven’t scraped the surface of what their CRM or ERP systems can do for them. It’s easy to be overwhelmed with information—and...
Tips to Build Your Marketing Lists
Posted
7 months ago
by
Jennifer Culbertson
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In order to reach the right prospects with your marketing campaigns, you need a strong list. The strongest lists are called internal lists; these are lists that your company develops organically and include contacts such as clients, partners, vendors...
How to Get Ready for the gTLD Website Registration Expansion
Posted
8 months ago
by
Jennifer Culbertson
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Generic top-level domains (gTLB) are the letters that come to the right of the period (or “dot”) in website addresses, such as “com,” “edu,” “org,” and “info.” Historically, the variety of gTLBs...
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