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  • Blog Post: NEW Customer Evidence Visual Search Now Live!

    Fallon Cryer
    If you're looking for customer case studies and references, this is for you! The NEW Microsoft Dynamics customer evidence visual search pulls all customer evidence - case studies, videos and more - from the Customer Reference and Evidence Database (also available online at: www.microsoft.com/casestudies...
    on 22 Jul 2012

  • Blog Post: NEW TOOL:Practical, simple, customized marketing support for partners.

    Fallon Cryer
    Would you like help developing a strategic marketing plan for your whole business, not just campaign templates? Do you want help from Microsoft, but don't want to spend hours searching online for what you need? Get the help you need, when you need it with the NEW Partner Marketing & Lead Generation...
    on 8 Jul 2012

  • Blog Post: Help generate leads by improving the effectiveness of your online presence

    Fallon Cryer
    Generate leads by increasing the effectiveness of your online presence with the Digital Marketing Program . Want to make your website work harder for your business? By signing up for the Digital Marketing Program, you can help meet the needs of your customers and improve upon the one area where more...
    on 25 Apr 2012

  • Blog Post: Part 3 of 3: Defining your Company in Marketing Terms

    Fallon Cryer
    This is the third and final part of the "Defining your company in marketing terms" series, you can read Part 1 here and Part 2 here . In this blog, I will touch on tips to help develop credibility and provide a link to an exercise on how to develop an elevator pitch. If you find this...
    on 16 Feb 2012

  • Blog Post: Part 2 of 3: Defining your Company in Marketing Terms

    Fallon Cryer
    This is part two of a three part series on "Defining Your Company in Marketing Terms", you can find the first part of the article HERE >> CREATE A VALUE PROPOSITION A good value proposition is a clear and simple statement that reflects the unique value your business will provide...
    on 15 Feb 2012

  • Blog Post: A quick note on the importance of Nurture Marketing

    Fallon Cryer
    Many companies do a good job at generating leads - attracting prospects to a Web site or tradeshow booth, buying lists, etc. The problem is that most new leads are not yet ready to engage with a sales person. If you aren't effectively managing every lead that you receive-especially those that aren't...
    on 4 Jan 2012

  • Blog Post: Partners: Get the most out of Convergence 2012

    Fallon Cryer
    Now is the time to start planning for Convergence 2012 in Houston, Texas. It will be the best opportunity for you to get a firsthand look at the latest innovations and re-connect with your customers. Since this convergence is actively targeting a global audience, the opportunity for you and your customers...
    on 15 Dec 2011

  • Blog Post: Investing in marketing is about more than money.

    Fallon Cryer
    When it comes to getting the most out of marketing, it starts with ensuring the right level of investment. Whether that is an investment in people, of time or of budget; you only get out what you put in so getting it right is important. Invest in People & Skills Successful marketing...
    on 17 Nov 2011

  • Blog Post: Sssshhh... secret training, certification and marketing campaigns...

    Fallon Cryer
    ...or so it would seem. When talking to partners, I'm surprised to discover that many don't know about the great tools and resources that are available to help you with your marketing. Here is a special selection of my current favorites: Marketing Training Marketing execution excellence...
    on 2 Nov 2011

  • Blog Post: UPDATED Microsoft Dynamics Partner Brand Guidelines

    Fallon Cryer
    As a Microsoft Dynamics Partner, you play an important role in representing the Microsoft Dynamics brand to customers. These updated documents provide guidance and resources to support you in driving demand for your products, services and solutions to help ensure that you're using the Microsoft Dynamics...
    on 10 Oct 2011

  • Blog Post: A single list of ALL Active Marketing Campaigns? You Bet!

    Fallon Cryer
    From talking to partners at the Microsoft Worldwide Partner Conference (WPC) and during my recent visit to Australia, I discovered that many of you are spending hours and hours searching PartnerSource for marketing campaigns-wondering if you have found absolutely everything . Many Marketing Managers...
    on 10 Oct 2011

  • Blog Post: Marketing Services Bureau (MSB)

    Fallon Cryer
    Microsoft Dynamics Partners: If you are looking for help with your marketing—we have a worldwide network of third-party agencies that can help you! About the Marketing Services Bureau (MSB) Whether you want to customize Microsoft co-branded materials, invest in search marketing, or acquire...
    on 4 Sep 2011

  • Blog Post: Get Marketing Services in YOUR geography and YOUR language from a Microsoft Dynamics Marketing Services Bureau (MSB)

    Fallon Cryer
    Microsoft Dynamics Partners: If you are looking for help with your marketing—we have a worldwide network of third-party agencies that can help you! About the Marketing Services Bureau (MSB) Whether you want to customize Microsoft co-branded materials, invest in search marketing, or acquire...
    on 2 Sep 2011

  • Blog Post: Microsoft Dynamics Marketplace: Getting the most out of your listing

    Fallon Cryer
    I am often asked by partners how to best leverage the Microsoft Dynamics Marketplace . If you don’t already have a listing or aren’t aware of the The Microsoft Dynamics Marketplace, it’s  a great resource provided by Microsoft that helps you helps you generate leads 24 hours a day...
    on 15 Aug 2011