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  • Blog Post: From Fargo, with Love. Quick Note from The Partner Event 2012

    Fallon Cryer
    Today I had the distinct pleasure of speaking at The 2012 Partner Event in Fargo, North Dakota. My session, titled " The [R]Evolution of Marketing ", focused on the fundamental changes in the way that people find and process information that is affecting how the buy and importantly-how we...
    on 10 Sep 2012

  • Blog Post: Logos and Guidelines: Getting the Most From the Microsoft Brand

    Jonathan Spouse
    In today's online business world of countless solution options, differentiating your company from the competition is more important than ever. As a Microsoft partner, you understand the value of the Microsoft brand in helping you showcase your expertise and create customer demand. At the...
    on 31 Aug 2012

  • Blog Post: NEW TOOL:Practical, simple, customized marketing support for partners.

    Fallon Cryer
    Would you like help developing a strategic marketing plan for your whole business, not just campaign templates? Do you want help from Microsoft, but don't want to spend hours searching online for what you need? Get the help you need, when you need it with the NEW Partner Marketing & Lead Generation...
    on 8 Jul 2012

  • Blog Post: Top Tips for New Microsoft Dynamics Partners

    Fallon Cryer
    If you're a newly recruited Microsoft Dynamics partner, your Partner Account Manager would have provided you with more tools and resources than you can shake a stick at. But when it comes to making those first two new customer sales, where should you start? In this blog, I'll be covering...
    on 21 May 2012

  • Blog Post: Marketing Tools & Resources for Microsoft Dynamics Partners

    Fallon Cryer
    As we move closer to the end of the financial year, now is the time for those of you operating on a financial year to begin planning for FY13. To help you, Microsoft provides access to a range of tools and resources to help you get the most out of your investment in marketing: Microsoft Dynamics...
    on 21 May 2012

  • Blog Post: Help generate leads by improving the effectiveness of your online presence

    Fallon Cryer
    Generate leads by increasing the effectiveness of your online presence with the Digital Marketing Program . Want to make your website work harder for your business? By signing up for the Digital Marketing Program, you can help meet the needs of your customers and improve upon the one area where more...
    on 25 Apr 2012

  • Blog Post: Get Connected for all the Hottest WPC News

    Fallon Cryer
    We are planning a robust program that will ENERGIZE and strengthen our partner community and EDUCATE you on current market shifts and the impact on our vision, strategy and roadmap, highlighting how our partners need to change their businesses, as well. Be sure to visit the Microsoft Dynamics expo...
    on 13 Apr 2012

  • Blog Post: Making Content your King. Interview with John Gravely, ClickDimensions

    Fallon Cryer
    Content Marketing, while nothing new, continues to elude many marketers due to the misconception that it is expensive and complex. The truth is that it doesn't have to be! John Gravely, ClickDimensions Driven by changes in the way that customers now want...
    on 3 Apr 2012

  • Blog Post: Pinpoint versus Microsoft Dynamics Marketplace: What’s the difference?

    Fallon Cryer
    I am asked (with surprising regularity) to explain the difference between Microsoft Pinpoint and the Microsoft Dynamics Marketplace. I thought I would take a moment to provide a brief (and hopefully helpful) clarification. Microsoft Pinpoint is a directory for Microsoft partners, their software applications...
    on 11 Mar 2012

  • Blog Post: Top Tip to Boost your Sales Pipeline

    Fallon Cryer
    They say that timing is everything-it's especially true when it comes to marketing and sales. According to Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale , up to ninety-five percent of qualified prospects on your website are there to research and are not yet ready...
    on 17 Feb 2012

  • Blog Post: Part 3 of 3: Defining your Company in Marketing Terms

    Fallon Cryer
    This is the third and final part of the "Defining your company in marketing terms" series, you can read Part 1 here and Part 2 here . In this blog, I will touch on tips to help develop credibility and provide a link to an exercise on how to develop an elevator pitch. If you find this...
    on 16 Feb 2012

  • Blog Post: Part 2 of 3: Defining your Company in Marketing Terms

    Fallon Cryer
    This is part two of a three part series on "Defining Your Company in Marketing Terms", you can find the first part of the article HERE >> CREATE A VALUE PROPOSITION A good value proposition is a clear and simple statement that reflects the unique value your business will provide...
    on 15 Feb 2012

  • Blog Post: German Partner Generates Leads with the Microsoft Dynamics Marketplace

    Fallon Cryer
    When it comes to generating leads and helping to fill your pipeline, the Microsoft Dynamics Marketplace offers a great opportunity to e xpose yourself to opportunities 24/7 simply by profiling your solutions. I've recently heard from a number of partners that they are generating leads via the...
    on 24 Jan 2012

  • Blog Post: A quick note on the importance of Nurture Marketing

    Fallon Cryer
    Many companies do a good job at generating leads - attracting prospects to a Web site or tradeshow booth, buying lists, etc. The problem is that most new leads are not yet ready to engage with a sales person. If you aren't effectively managing every lead that you receive-especially those that aren't...
    on 4 Jan 2012

  • Blog Post: Is experience a barrier to innovation?

    Fallon Cryer
    In my line of work, I am lucky to be surrounded by many incredibly talented and experienced people. As we collectively face a changing business environment, I've been wondering-do we let our experience hold us back? Do we let innovation pass us by because we "know" better? With our business...
    on 28 Dec 2011

  • Blog Post: Partners: Get the most out of Convergence 2012

    Fallon Cryer
    Now is the time to start planning for Convergence 2012 in Houston, Texas. It will be the best opportunity for you to get a firsthand look at the latest innovations and re-connect with your customers. Since this convergence is actively targeting a global audience, the opportunity for you and your customers...
    on 15 Dec 2011

  • Blog Post: How to set a Marketing Budget

    Fallon Cryer
    Unfortunately, most companies under spend on marketing budgets, thinking that by allocating less money—they are saving. Marketing should be viewed as an investment that has a direct impact on your revenue. The focus should be on spending your budget wisely on a tailored marketing plan to help you...
    on 17 Nov 2011

  • Blog Post: Investing in marketing is about more than money.

    Fallon Cryer
    When it comes to getting the most out of marketing, it starts with ensuring the right level of investment. Whether that is an investment in people, of time or of budget; you only get out what you put in so getting it right is important. Invest in People & Skills Successful marketing...
    on 17 Nov 2011

  • Blog Post: Sssshhh... secret training, certification and marketing campaigns...

    Fallon Cryer
    ...or so it would seem. When talking to partners, I'm surprised to discover that many don't know about the great tools and resources that are available to help you with your marketing. Here is a special selection of my current favorites: Marketing Training Marketing execution excellence...
    on 2 Nov 2011

  • Blog Post: Is being a Jack of all trades hurting your bottom line?

    Fallon Cryer
    The first thing I will say, is that choosing a target market DOES NOT mean that you are turning away business or reducing your revenue potential. In fact, focusing on a target market can help drive improvements in your marketing effectiveness and positively impact your bottom line. When it comes to...
    on 28 Oct 2011

  • Blog Post: UPDATED Microsoft Dynamics Partner Brand Guidelines

    Fallon Cryer
    As a Microsoft Dynamics Partner, you play an important role in representing the Microsoft Dynamics brand to customers. These updated documents provide guidance and resources to support you in driving demand for your products, services and solutions to help ensure that you're using the Microsoft Dynamics...
    on 10 Oct 2011

  • Blog Post: A single list of ALL Active Marketing Campaigns? You Bet!

    Fallon Cryer
    From talking to partners at the Microsoft Worldwide Partner Conference (WPC) and during my recent visit to Australia, I discovered that many of you are spending hours and hours searching PartnerSource for marketing campaigns-wondering if you have found absolutely everything . Many Marketing Managers...
    on 10 Oct 2011

  • Blog Post: Marketing Services Bureau (MSB)

    Fallon Cryer
    Microsoft Dynamics Partners: If you are looking for help with your marketing—we have a worldwide network of third-party agencies that can help you! About the Marketing Services Bureau (MSB) Whether you want to customize Microsoft co-branded materials, invest in search marketing, or acquire...
    on 4 Sep 2011

  • Blog Post: Get Marketing Services in YOUR geography and YOUR language from a Microsoft Dynamics Marketing Services Bureau (MSB)

    Fallon Cryer
    Microsoft Dynamics Partners: If you are looking for help with your marketing—we have a worldwide network of third-party agencies that can help you! About the Marketing Services Bureau (MSB) Whether you want to customize Microsoft co-branded materials, invest in search marketing, or acquire...
    on 2 Sep 2011

  • Blog Post: Microsoft Dynamics Marketplace: Getting the most out of your listing

    Fallon Cryer
    I am often asked by partners how to best leverage the Microsoft Dynamics Marketplace . If you don’t already have a listing or aren’t aware of the The Microsoft Dynamics Marketplace, it’s  a great resource provided by Microsoft that helps you helps you generate leads 24 hours a day...
    on 15 Aug 2011
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