Best Practices for Attending an Industry Conference
Working a Trade Show is a Job
Last week I was in Charlotte, NC, today is Orlando, and tomorrow is Chicago. I have been speaking at a variety of industry trade shows delivering keynote programs, educational breakout sessions and general networking opportunities. As I am sitting in the lobby of this very nice hotel, I can view 15 or so people watching a soccer game, a few others are holding one on one meetings and other folks seemingly wondering the hallways, or even walking outside by the pool. Its 1:45pm. There are education breakout sessions going on and even an Exhibit Expo is open, why are so many people wasting this opportunity??? They have invested time and money to fly here and yet I see this at the 20 or so trade shows I attend each year.
There are plenty of reasons to believe that attending trade show or association event is fun and exciting because it is! However, to maximize your investment and opportunities you need to ‘work’ these events. Here are a few action items for you to do in preparing for, working and post action plans for working any event.
Normally everyone does a Top Ten list, I got only to eight, what are your ideas to improve YOUR time at these very important events? Let me know.
Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 13 years, our consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for partners throughout North America. Ken’s latest book is: “Leading High Performance Sales Teams”. His latest book is: Leading High Performance Sales Teams’.
Ken provides Keynotes, consulting services and products designed to improve business performance. Ken@AcumenMgmt.com www.AcumenManagement.com
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