A recent strategic initiative challenged packaging manufacturer Ball Corporation to align more closely with key customers and markets. To help manage customer accounts more effectively, Ball deployed Microsoft Dynamics CRM Online to three divisions in North America and Europe and is planning to make it available to its operations in Asia and South America. Microsoft Dynamics CRM helps Ball's customer-facing employees and activities aligned with customer and company goals. Making a single, cloud-based solution available to different business divisions ensures that employees benefit from global, collaborative account management across organizational and geographical boundaries.
"By using Microsoft Dynamics CRM Online, it's easy for us to scale to the global reach of even our largest customers and find ways to deliver the most valuable products in all their areas of engagement," says Bob Tettero, Director of Corporate Strategy and Business Intelligence, Ball Corporation
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