The Partner Marketing Group is a marketing consulting resource, dedicated to the continued growth and success of our clients' businesses. Our team of marketing strategists, planners and program managers specialize in helping Microsoft partner organizations and Microsoft Corporation develop and execute fresh, innovative, cost-effective marketing strategies. We like to blog about new marketing ideas as well as new ways of utilizing the "traditional" marketing tactics to help businesses generate more leads.
Updating information about ourselves can be difficult to do and is most likely the last item on our to-do list. If you haven’t looked at your LinkedIn Profile in a while, you could be missing a big opportunity to be found. In order for your profile to be fully searchable on the LinkedIn network, it needs to be 100% complete. To find out if your profile is complete, log into LinkedIn, go to your personal profile (in edit mode), and on the right hand side of the screen it will tell you the percentage of completion that you have. LinkedIn has also gone one step further by walking you through what you need to do to complete it. Simply click on the “Improve your Profile” button and follow the steps they ask you to complete. Once you have gone through the steps needed, you will get your profile to completion. As you go through this process, here are 3 tips to keep in mind:
Keep in mind that completing your profile is not something you should only do once. You need to make a note on your calendar to take a look at your profile and update it on a monthly basis. Making small updates such as adding recommendations, adding skills, or updating your summary can keep your profile from going stale. LinkedIn is a great business tool where your business contacts go to find out more about you – what are you showing them?
For more marketing tips, visit www.ThePartnerMarketingGroup.com, or opt into our monthly newsletter by texting the letters TPMG to 22828.
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