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  • Blog Post: 50 Creative Ideas for Press Release Topics

    Cheryl Strege
    Even after that morning cup of coffee starts the buzzing in your brain, it can be hard to be creative when trying to come up with ideas for content. And by content, I mean press release content, blog content, social media posts, and more. But Manta has given us a great head start on creative topics that...
    on 30 Oct 2012

  • Blog Post: Why Use Infographics for Info?

    Cheryl Strege
    As a marketer in a Microsoft Dynamics partner organization, ask yourself these three questions: Are you running out of creative ways to reach your target audience? Do you struggle with catching the (short) attention span of your audience? Are your marketing materials mostly text with little...
    on 2 Oct 2012

  • Blog Post: Don’t Give It Away

    Cheryl Strege
    Your professional expertise, that is. A colleague sent me an interesting article from Marketing Profs titled “ Stop Giving Away Your Professional Expertise ” by Drew McLellan. His points hit home with me because as a professional services firm (marketing) working with Microsoft partners,...
    on 6 Aug 2012

  • Blog Post: Have a Favorite Charity That Deserves Some Free Microsoft Software?

    Cheryl Strege
    Microsoft wants to know: What’s your cause? Between July 10 and August 31, 2012 Microsoft partners are challenged to nominate 500 eligible nonprofits serving youth in their communities to receive a software donation from Microsoft. Qualifying nonprofits nominated during this period will receive...
    on 12 Jul 2012

  • Blog Post: Tweeting and Posting to Facebook After 8:00PM? Uh-Oh!

    Cheryl Strege
    As with many things, there’s an ideal time – and not so ideal time – to do it. For example, don’t pick up that tub of ice cream on the shopping list when the temperature is 104. The same applies to Twitter and Facebook. There’s an ideal time to tweet and post updates that...
    on 2 Jul 2012

  • Blog Post: Are You the Tortoise or the Hare of Decision Making?

    Cheryl Strege
    We all know Aesop’s fable of the tortoise and the hare . When it comes to decision making we may find ourselves at times making tortoise paced decisions in the hope of gaining more clarity, wishing for more data, or simply because it’s in our nature to ponder decisions for a long period of time. On the...
    on 13 Feb 2012

  • Blog Post: Try Websters Online for Those Hard-to-Find Business Lists

    Cheryl Strege
    I was trying to find a list of concrete ready-mix firms for a client – not that hard, right? Hmm… I was surprised at how difficult it truly was. I KNOW there hard to be more than 3 in the entire state but my searching wasn’t producing the results I expected. So I jumped over to Websters Online to see...
    on 4 Feb 2012

  • Blog Post: ISVs and Partners: Virtual Channel Development Event on March 14

    Cheryl Strege
    Attend the first Microsoft SMB Channel Development Virtual Event taking place on March 14, 2012 from 9:00am-1:00pm PST. During this Microsoft-sponsored event you will have the opportunity for targeted networking with partners from across the US including ISVs, VARs, MSPs, Distributors, OEMs and more...
    on 2 Feb 2012

  • Blog Post: I Wouldn’t Quite Say It The Same Way…

    Cheryl Strege
    I love good, short articles on how to use LinkedIn better as a social networking – and lead generation – tool. Much of our website traffic comes from LinkedIn and yes, we have closed new business from it. So when I ran across this article, 5 Sure-Fire Signs Your LinkedIn Company Page Sucks , I was eager...
    on 21 Dec 2011

  • Blog Post: Spending for Technology Marketing On the Rise

    Cheryl Strege
    The Inside Technology Newsletter , from BtoBOnline, had some interesting statistics this week from a survey regarding spending for 2012. They state “About two-thirds of technology marketers plan to spend more on marketing in 2012 than they did this year, according to a global research report released...
    on 30 Nov 2011

  • Blog Post: “Ask the Partners” Tool Launched

    Cheryl Strege
    Microsoft has launched a new resource called "Ask the Partners" that connects customers and prospects to the team of expert Microsoft Small Business partners. Customers can ask any question, get intelligent answers, and find a partner ready to assist with any of their technology needs. It is...
    on 7 Nov 2011

  • Blog Post: Love to Talk About Your Business?

    Cheryl Strege
    We all love to talk about the business we own or are “invested in”. (If not, don’t read any further.) Given the opportunity, we usually gladly talk about what we do, who are customers are, and what we sell. In today’s Small Business Tip of the Day from Manta , they describe some...
    on 2 Nov 2011

  • Blog Post: ‘I’, ‘I’, “Me”, “Me”, “Me”

    Cheryl Strege
    I recently sat in on a few webcasts to find out what I could learn from touted industry experts about cloud technologies and how to get them to market. I attended both of them for a total of 20 minutes. TOTAL! Why? The individuals conducting the webcasts consistently spoke only about themselves and how...
    on 5 Oct 2011

  • Blog Post: Easy Ways to Track Your “Influence”

    Cheryl Strege
    The trouble with social media in the B2B space is that it can be difficult to track and to show your management team how much traction you’re actually making. This has limited the amount of time companies are allowed to spend on their social media efforts, but one thing is certain: if you’re...
    on 19 Sep 2011

  • Blog Post: “Join Me” Online: Free and Easy Screen Sharing Tool

    Cheryl Strege
    Whether you’re trying to get help from your IT guy across the hall (or across the country), or showing a client a new feature in their Microsoft Dynamics ERP or CRM solution, screen sharing can make things much easier when you can’t be in the same room. Join Me is a free and an extremely...
    on 30 Aug 2011

  • Blog Post: Google Tools Make Marketing Easier

    Cheryl Strege
    We all know Google as the “coveted” search engine out there today, but it actually has much more to offer. Google tools help people and companies collaborate on documents, search for relevant keywords, rank high for regional searches, and more. HubSpot's latest eBook will help you...
    on 23 Aug 2011

  • Blog Post: When “All About Me” Isn’t a Good Thing

    Cheryl Strege
    When you’re proud of your company, which you no doubt are, you want to shout it from the rooftops. “We are the greatest!” Unfortunately, customers rarely take interest in you until you can answer their question “What’s in it for me?” Until then, you are just another...
    on 17 Aug 2011

  • Blog Post: High on the (Online) Popularity Scale?

    Cheryl Strege
    Search engine optimization (SEO) is sort of like being the popular kid in school. The more activities you participate in and the more friends you acquire, the higher you rank on the popularity scale. In order to be toward the top of the online search engines , staying active online and developing relationships...
    on 2 Aug 2011

  • Blog Post: Avoid the Lawsuit When Blogging

    Cheryl Strege
    Blogs have come a long way in just a few years. The web is now saturated with good blogs, bad blogs, and even potential lawsuit blogs. I write this article as a good reminder that what you post online is visible to ALL. If your blog angers someone or discredits a product unrightfully, you could be in...
    on 18 Jul 2011

  • Blog Post: Creating a Tutti Frutti Experience for Your Customers

    Cheryl Strege
    I visited the local Tutti Frutti in town with some girlfriends this past weekend and was delighted to find out I could sample each and every yogurt variety they had before purchasing my final choice. I was immediately hooked and trying every combination imaginable. I did end up purchasing some yogurt...
    on 17 Jun 2011

  • Blog Post: How a Passion for (Good) Beer Can Teache Us a Lesson about Longevity

    Cheryl Strege
    At The Partner Marketing Group, we have a person on the team (Andrew) who brews beer (and he’s a pretty good cook as well). I think you will find this to be an interesting look at marketing from his perspective: It’s not often that my passion for beer crosses over into real life, but when...
    on 17 May 2011

  • Blog Post: Use the Envelope!

    Cheryl Strege
    Use the Envelope! As a marketer, we’ve all seen a dramatic shift to email marketing and social media to get our messages out to customers and prospects. Cheaper. Faster. Broader reach. But a great majority of businesses still send mail – as I can tell from the volume that hits my mailbox...
    on 3 May 2011

  • Blog Post: In a Rut With Your Loyalty Program?

    Cheryl Strege
    While perusing a few marketing tips (yes, even old marketing consultants can learn new ideas) on Melissa DATA , I thought this tip from Richard Barlow was especially relevant to those of us who implement loyalty programs for our customers. If your business has a customer loyalty program or you’ve...
    on 20 Apr 2011

  • Blog Post: YouTube is Not Just for Funny Pet Videos

    Cheryl Strege
    YouTube is one social media marketing tool that all companies should be incorporating into their B2B marketing plan. As a business, we often think that only funny pet (and kid) videos are what people watch on YouTube, but that is far from the truth. A greater number of companies are creating product...
    on 7 Apr 2011

  • Blog Post: Is Social Media a Strategy or a Tool?

    Cheryl Strege
    Social Media may be new concept but the way we use this tool has been used by successful businesses for generations. As a tool, social media helps us to build relationships and that is where social media’s true value lies. Consumers are not necessarily sold on your business by the videos you post...
    on 4 Apr 2011
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