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  • Blog Post: Is Social Media a Strategy or a Tool?

    Cheryl Strege
    Social Media may be new concept but the way we use this tool has been used by successful businesses for generations. As a tool, social media helps us to build relationships and that is where social media’s true value lies. Consumers are not necessarily sold on your business by the videos you post...
    on 4 Apr 2011

  • Blog Post: Personal “Touch” in a Mass Way

    Cheryl Strege
    We all know that a great follow up tool to any potential sales engagement is forming that great relationship with a customer- connecting with them on LinkedIn, friending them on a Facebook Business Page, and inviting them to event. Here’s one that automates that holiday card/thank you card which...
    on 25 Jan 2011

  • Blog Post: The Power of “Personal”

    Cheryl Strege
    This situation happens so rarely that I need to take a few minutes to write about it. Last month I spoke at a Microsoft Dynamics partner conference and met a lot of great partners and ISVs, along with their sales and marketing managers. One marketing manager, relatively new to marketing (2 weeks!) but...
    on 28 Oct 2010