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  • Blog Post: Keep Your Social Media Buzzing This Holiday Season

    Barbara Pfeiffer
    The holidays are here! Chances are you've pulled back a bit from traditional marketing (except for some holiday cards) and you're looking forward to a little bit of down time to plan and take stock of where you are. So what are you doing with social? No doubt you have a great plan to take...
    on 29 Nov 2012

  • Blog Post: 50 Creative Ideas for Press Release Topics

    Cheryl Strege
    Even after that morning cup of coffee starts the buzzing in your brain, it can be hard to be creative when trying to come up with ideas for content. And by content, I mean press release content, blog content, social media posts, and more. But Manta has given us a great head start on creative topics that...
    on 30 Oct 2012

  • Blog Post: Stand Out Marketing

    Cheryl Salazar
    One of the most exciting, visually interesting and downright hilarious marketing campaigns I have ever seen is done by a South African company, Nando's . Nando's sells flame grilled chicken - originally only with Peri-Peri (African Bird's Eye Chili) but also available in more flavors to cater...
    on 22 Oct 2012

  • Blog Post: Does Presenting Make Your Palms Sweat?

    Cheryl Strege
    Somewhere along the line I'd read that giving presentations is one of the top stress factors in our lives - it's certainly a task that many people go out of their way to avoid. Whether it's a live presentation or a webcast, it's easy for anxiety to set in if you're worried about the...
    on 20 Sep 2012

  • Blog Post: Don’t Give It Away

    Cheryl Strege
    Your professional expertise, that is. A colleague sent me an interesting article from Marketing Profs titled “ Stop Giving Away Your Professional Expertise ” by Drew McLellan. His points hit home with me because as a professional services firm (marketing) working with Microsoft partners,...
    on 6 Aug 2012

  • Blog Post: What does Marketing do anyway?

    Cheryl Strege
    Ever heard your sales force griping about the fact that marketing does nothing for them? They don’t have leads because you don’t do enough marketing? Prove them wrong with a well implemented marketing automation system that can show what role marketing plays in generating opportunities, driving awareness...
    on 31 May 2012

  • Blog Post: Are Your Leads Straight A’s or F’s?

    Cheryl Strege
    Lead qualification can vary depending on the organization and it can even vary within an organization. This is something we find often with our clients, and the miscommunication that follows is not pretty. We often hear that leads are either good or bad. Well this isn’t true in either sense. There are...
    on 29 May 2012

  • Blog Post: Tracking Your Marketing Results

    Cheryl Strege
    In business, there is one element that you need in order to survive no matter what your company produces: Customers! You may be thinking that is obvious, that’s because it is. As a business you should be doing everything you can to ensure that you have a steady stream of customers coming to you. This...
    on 25 May 2012

  • Blog Post: Making Connections by Keeping it Personal

    Cheryl Strege
    Too often in marketing we focus on trying to cast as wide a net as possible in the hopes of snagging new customers, while we neglect those that we already have. Existing customers are an important source of referrals but if you don’t pay any attention to them, it’s as good as being ‘out of sight and...
    on 10 May 2012

  • Blog Post: More Tools Than Time – Make the most of these resources!

    Cheryl Strege
    Take advantage of an array of social media information tools, your own precious time, and some wonderful online marketing resources to supercharge your business effectiveness. Useful social data tools for your business   Spare me! No more about social media, please! Well, it’s here to stay, so rather...
    on 9 May 2012

  • Blog Post: What Are You Afraid Of? Break Through the Fear and Write Compelling Copy

    Cheryl Strege
    Online readers have an extremely short attention span, but that doesn’t always mean you should keep things short and sweet. What this actually tells writers is that copy needs to be compelling enough to hold the reader’s attention, whether it’s 3 sentences or 3 pages long. Taking an interesting angle...
    on 3 May 2012

  • Blog Post: Have You Checked Your LinkedIn Profile Lately? Here are 3 Tips to Improve Your Profile Now!

    Cheryl Strege
    Updating information about ourselves can be difficult to do and is most likely the last item on our to-do list. If you haven’t looked at your LinkedIn Profile in a while, you could be missing a big opportunity to be found.  In order for your profile to be fully searchable on the LinkedIn network, it...
    on 1 May 2012

  • Blog Post: Buggy Whips or The Cloud?

    Cheryl Strege
    Now that I have you thinking about “Buggy Whips” what in the world do they have to do with the cloud? More than a hundred years ago, buggy whips were in widespread use and were a necessary solution to help you speed things up when horses were the main source of power. Unless you are Amish (in which case...
    on 26 Apr 2012

  • Blog Post: Do Your Homework Before Refreshing Your Website!

    Cheryl Strege
    We have had quite a few clients come to us recently to help refresh their websites and since this is such an important part of a company’s brand, it’s important to take this type of project seriously. To really take it to the next level, here are some homework assignments before you dive in head first...
    on 24 Apr 2012

  • Blog Post: The State of Email Marketing

    Cheryl Strege
    It may seem that you are bombarded with so many email offers on a daily basis that you could make the assumption that Email as a marketing tool is not effective. According to this report from Get Response The State Of Email Marketing In SMBs. 2011 Report email marketing is alive and well. What this report...
    on 19 Apr 2012

  • Blog Post: Stand Out and Get Picked!

    Cheryl Strege
    Content based Lead Generation seems to be the topic of every webinar that comes into my inbox. At first look it appears to be a really daunting task. How on earth are you going to be able to create all the content that is needed to help you stand out from the crowd? How do you ensure you’re targeting...
    on 17 Apr 2012

  • Blog Post: Making Your Brand More Relevant on the Local Web

    Cheryl Strege
    According to this Slideshow from marketingprofs.com , most well-known national brands will occupy 50%-80% of the links on the search engine results page. But when you add a geographic differentiator, results change. When enhancing your web presence, it’s important you master the local web to really see...
    on 29 Mar 2012

  • Blog Post: The Best Call to Action is Useless if it Isn’t Seen

    Cheryl Strege
    Nothing could be worse in marketing than the target audience not catching the action item in your marketing effort whether it is on a website landing page, in an email, or in a blog post. Having a clear call-to-action (CTA) is a great opportunity to capture information about your potential leads. All...
    on 27 Mar 2012

  • Blog Post: Daily, Weekly, Monthly – Oh My!

    Cheryl Strege
    At a recent marketing webinar the host spoke about the importance of always being in market, ensuring you execute on a set of marketing activities on a daily, weekly, monthly and quarterly basis. This can appear to be a very daunting task until you break it down into a marketing rhythm that is manageable...
    on 22 Mar 2012

  • Blog Post: Pinterest Becoming of Interest for B2B Marketers

    Cheryl Strege
    Another social media site is making its way into B2B marketing, and it’s no surprise that this site is focused on images. Pinterest.com is a new way for people to browse the web even quicker with an enhanced visual experience. Pinterest is a quick and eye appealing way to show people what you like, why...
    on 20 Mar 2012

  • Blog Post: You Want Me to Do What?

    Cheryl Strege
    With the amount of email marketing that occurs on a daily basis, it is important to lead your readers to the action you want them to take. While it is certainly important to have a relevant and compelling call-to-action (CTA), there are a few exercises that you can try to see if you can increase your...
    on 15 Mar 2012

  • Blog Post: Is Email Effective for Marketing?

    Cheryl Strege
    With the volume of email that arrives in your inbox each day you may question the validity of using email for marketing. It seems that getting your message across in all of the other noise just won’t work. Don’t be discouraged – there is hope. Recently there was a survey conducted of CMO’s (Chief...
    on 8 Mar 2012

  • Blog Post: Using Levity to Attract Customers

    Cheryl Strege
    I find it interesting that many companies shy away from exposing their personalities on their websites. We are all human and we all like to have fun and a smile. While humor certainly has its place in the business world, it can also be a useful tool for attracting prospective customers and to garner...
    on 6 Mar 2012

  • Blog Post: Overcoming the Blogging Content Shortage

    Cheryl Strege
    One of the most common complaints I hear from bloggers is that they struggle with thinking of new and fresh ideas to write about. Although this excuse is common, it’s no longer acceptable. If you’re not blogging, you increase the risk of falling behind your competitors. So what can you do to stay ahead...
    on 24 Feb 2012

  • Blog Post: Try Websters Online for Those Hard-to-Find Business Lists

    Cheryl Strege
    I was trying to find a list of concrete ready-mix firms for a client – not that hard, right? Hmm… I was surprised at how difficult it truly was. I KNOW there hard to be more than 3 in the entire state but my searching wasn’t producing the results I expected. So I jumped over to Websters Online to see...
    on 4 Feb 2012
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