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  A Microsoft and Knowledge@Wharton collaboration That Wal-Mart, the low-cost mass retailer, and BMW Group, a high-end automaker, can have anything in common seems improbable. But they do. Both companies... Published: Friday, January 25, 2008, 09:44 AM Tags: David Reibstein, Long-Term Investment, Measuring Intangibles, Marketing Investment, Long-Term Value