Marketing Guy

Naked Business – The Premise

I am a long time reader of Wired magazine and they recently published a very interesting article entitled “The See-Through CEO”. It discussed the increasing trend in business today to use web 2.0 approaches including blogs and communities to get businesses closer to their customers in a very transparent way. It got me thinking about the work our team is doing here on the Finance community front and the dialog we are building together in our community. I thought it might be fun to apply the premise of the article to the process we are using to develop and enhance this community. Specifically I am going to write a series of blogs that give you insight into the team, our process and the plans and decisions that affect the community. That will allow you to follow along with what we are planning and also to provide input and thoughts via leaving comments. Hope you will find the series interesting and give us some insightful feedback.