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Lately, I have been seeing more and more of SugarCRM in the marketplace. It makes sense. After all, when money is tight, many organizations look for the lowest upfront cost instead of the product with the greatest long-term ROI. It’s true that SugarCRM...
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In 2010 social media, mobile marketing, email marketing, and search will see a 17 percent increase in marketing investment spending this year, as marketers move away from traditional channels and focus more on channels that have hard financial metrics...
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CRM has always been the domain of big business. Until now… Managing customer relationships is key to current and future success. Unfortunately, as a business grows or as more salespeople are hired, customer relationships can suffer. After all, while you...
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Here’s a quick question about CRM software . There’s a choice of answers to make it a bit easier. Question: If the letters ‘RM’ in ‘CRM’ stand for ‘Relationship Management’, what does the letter ‘C’ stand for? Please choose your answer from the following...
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As a contract research organization, Algos needed a better way to access and optimize projects and customer information, manage project lifecycles, and gain greater operational visibility to make important business decisions. PowerObjects implemented...
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The Microsoft Dynamics CRM 4.0 Marketing module has many amazing and easy to use features for list and campaign management. From broad canned spam controlled email blasts to highly targeted campaigns for key customers and prospect, Dynamics CRM offers...
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Do Sales and Marketing work as a team in your organization? Does Sales blame Marketing for not reaching their goals? Do you constantly hear Marketing isn’t bringing in enough qualified leads? As Marketing Manager at InterDyn Artis I have heard it all...
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It is not unusual for Microsoft CRM Marketing & Sales users to become disappointed with the external lists that they receive to conduct Marketing and Sales campaigns. Poor and/or incomplete data oftentimes leads to poor user adoption. Missing contact...
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CRM has always been the domain of big business. Until now… Managing customer relationships is key to current and future success. Unfortunately, as a business grows or as more salespeople are hired, customer relationships can suffer. After all, while you...
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Less than 24 hours before a big sales meeting my boss told me he wanted me to report on our marketing statistics for the year to date. Yikes – what is an overworked, overstressed, marketing manager like me to do! Two years ago I would have been...
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According to a March 2009 study by Nielson, social networks and blogs are now the 4th most popular online activity, ahead of personal email. In addition, time spent on social networking sites is growing 3x faster than the overall internet rate, now accounting...
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Like most marketing professionals, my new year has started off with an exciting rush of fresh marketing campaigns and activities to help generate new leads for our sales team and a new calendar of valuable educational events for our clients. The biggest...
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While there is tremendous focus in the press on Web 2.0 marketing techniques, smart marketing managers continue to leverage the traditional methods of marketing to spread their message and make connections. For business to business marketing, there is...
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Are you someone who, in the last several years, gave Microsoft Dynamics CRM a chance, only to find yourself disappointed in what it could (or couldn’t) do? If so, you are certainly not alone. Accustomed to the whiz-bang sizzle that often accompanies new...
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Microsoft Dynamics CRM includes robust out-of-the-box capabilities for marketing , such as data cleansing/segmentation tools, campaign management, and marketing analytics. These features alone can increase the effectiveness of a company’s marketing programs...
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As mentioned in a previous post, Microsoft has released several CRM accelerators to help companies easily adapt CRM to meet their specific needs. The Social Networking Accelerator allows you to capitalize on the power of Twitter to build your customer...
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What? Since we’re entering the time of year when the white stuff starts to pile up, it seems appropriate to look at some of the cold realities of CRM. No two are alike (storms and flakes). At the macro level (storm) each company uses CRM for unique purposes...
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The holidays are right around the corner, and that means it’s time to send out the annual holiday card to thank your clients for their business. Unfortunately, you can’t seem to find that Excel spreadsheet with all of your clients’ contact information...
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I find that many people I converse with about Microsoft Dynamics CRM are not using Microsoft’s free Accelerators, or in some cases, never even knew they existed. I wanted to take a few moments to shed some light on the subject and discuss a few...
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With the social networking evolution upon us, as a business owner you may be asking – How do I get involved? What benefits will it provide? What is the real value and ROI? The one known truth is that social networking can affect your brand awareness in...
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Here is a common scenario for a Sales or Marketing Manager. You receive an email announcing it is time to register to exhibit at an upcoming trade show. It’s a tradeshow you have participated in before. You immediately ask yourself: “Should we exhibit...
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From Joel Hatin, Dynamics Specialist, Altico Advisors Businesses today are working hard to do more with less . Can a software system really help? Microsoft Dynamics CRM delivers functionality to ease those demands. In addition to being Flexible, with...
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To some extent, marketing is guided by available technology. Before the advent of email, before the Internet and the WorldWideWeb, mail was the only vehicle for “direct” marketing. Print, radio and television were available, of course, but while your...
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Quick, when your boss asks you how much revenue marketing has generated for your company in 2009, will you be able to easily answer the question? Or how many new leads? New opportunities? How about customer satisfaction? Can you prove it? You can with...
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