Get the latest CRM Industry news, research reports, comparison guides, and directories for the CRM buyer
Syndicated From:
http://www.insidecrm.com/ Browse by Tags
All Tags » CRM Info ( RSS)
-
|
Last month, the eminently readable and undeniably talented Ginger Conlon wrote a post about buzzwords on the 1to1 Media Blog (which is one of the first things I read each day, and you should too, because it quite nicely puts things in a customer-centric...
|
-
|
Frank Eliason took the time to respond to last Wednesday’s post about Comcast’s somewhat dubious idea of having customers hook up digital converter boxes themselves, which was indeed nice of him. However, some parts of Frank’s response...
|
-
|
By Guest Blogger Dr. Natalie Petouhoff, Forrester Research I’ve had a number of interesting debates on who should lead the customer social media interaction in the last few weeks. In part, this question comes up because a great deal of social media...
|
-
|
Tomorrow, I’m moderating a webinar with a couple of great guests – Jill Konrath, author of Selling to Big Businesses , and Bill Golder, the executive vice president of business development at Miller-Heimann. The talk’s topic will be “How to End the Roller...
|
-
|
We wrote about Echosign last year, and the company is not standing still. It might seem as if the idea of signing contracts on line was simple and left little room for new features, but CEO Jason Lemkin says that’s just not so. “We were strong in B2B...
|
-
|
By Chris Bucholtz There’s been a push recently – especially in marketing automation – toward making systems easier to use. First came things like campaign management, so the ordinary marketer could use the system without the need for a trained “expert...
|
-
|
By Chris Bucholtz When we talk about mobile CRM, the concept is generally understood to mean the projection of CRM into the field on the handheld device s of the people who use CRM data – initially, sales reps, but increasingly, other people, especially...
|
-
|
By Chris Bucholtz We had a concept internally we liked to call the “CRM-isphere.” The idea here is that your business is like a cell; what you emphasize determines what system forms the nucleus around which the rest of your enterprise is oriented. For...
|
-
|
InsideView’s a neat company, and I encourage you to read up on them if you haven’t already learned about what they’re up to. When business visionaries in the 1990s talked about how information would be the asset of the future, they were...
|
-
|
By Chris Bucholtz Next week, RightNow’ s going to release its May ’09 edition, and it’ll add a couple of things that I think will become pre-requisites for CRM in the very near future. Those two things are social media monitoring and analytics. Usually...
|
-
|
By Chris Bucholtz Upon calling for service, we’ve all heard that “calls may be recorded for quality improvement or training purposes,” or some similar message letting us know that our discussion would be captured and used somehow. But simple logic dictates...
|
-
|
By Chris Bucholtz Not long ago on the Inside CRM Blog we spoke about service’s emerging importance as a pillar of CRM (along with sales and marketing). This week’s announcement of Salesforce.com’s Summer ’09 release backs that up; it was already clear...
|
-
|
By Chris Bucholtz I’ve opined in the past that it’s hard for big businesses to scale up that small-business feel for customers, which I think is one of small businesses’ secret weapons. Similarly, it’s hard for small businesses to scale up the relationships...
|
-
|
By Chris Bucholtz For a long time, CRM was defined in part as a technology and a det of processed that included two critical areas: sales and marketing. That’s been the classic definition, and it reveals a lot about why CRM has had a hard time living...
|
-
|
By Chris Bucholtz Tien Tzuo of Zuora was in our offices the other day to talk about where the company stands after a year of operation. We’ve talked with Tien in the past (see here and here ), and it’s interesting to see how the company’s vision of billing...
|
-
|
By Chris Bucholtz SugarCRM rolled out its newest product today, and the ideas contained in it are reflective of the evolution that the company (and open source CRM) have gone through in the last 18 months. It’s a rapid evolution that’s seen a shift in...
|
-
|
By Chris Bucholtz Back in the early days of aviation, when aircraft engines were less powerful and engineering types ran things, there was one airline that had a prominent scale right at the front of the checkout counter. Every passenger had to step up...
|
-
|
By Chris Bucholtz Today, we introduce a guest blogger: Dr. Natalie Petouhoff. The good doctor covers customer service as one of Forrester Research’s analysts; you may have seen her work in the BusinessWeek issue spotlighting the value of customer service...
|
-
|
By Chris Bucholtz The aim of CRM, as articulated by many, is to gain a “ 360-degree view of the customer.” That’s a great idea – except most companies, and especially sales organizations, don’t have a 360-degree view of themselves yet. Visibility into...
|
-
|
By Chris Bucholtz Next Tuesday, our company’s CEO, Scott Albro, is the featured speaker in a webinar entitled “ Using Social Media in Your B-to-B Marketing: The 5 Best Practices for Building Dialogue & Demand ,” a topic which we’ve talked an awful...
|
-
|
By Chris Bucholtz One of the neat things about editing this site is the opportunity to meet so many people who are thought leaders in CRM. One indication that they truly believe in what they’re saying is that they’re nice people – the ability to build...
|
-
|
By Chris Bucholtz A decade ago, I was given the chance to interview Jackie Stewart , the three-time Formula 1 world champion and incredibly fast-talking Scottish television commentator. He was at HP Labs, purportedly to talk about new sensors for his...
|
-
|
By Chris Bucholtz We ran a story this week written by Pam Baker about five CRM companies that actually use CRM . You can read it here. The sad fact is that precious few CRM vendors actually employ the concepts that their products are supposed to support...
|
-
|
By Chris Bucholtz Reading Dion Hincliffe’s blog on cloud computing’s imminent impact got me back to thinking about the implications of the trend and about the term. A lot of SaaS vendors – CRM vendors included – have been proclaiming themselves to be...
|
-
|
By Chris Bucholtz The sad Entellium affair reached a milestone last Friday when Paul Johnston was sentenced to three years in jail and Parrish Jones to two years (plus restitution, plus time spent serving in a community soup kitchen). The full story,...
|
More Posts Next page »
|
|
|