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By Chris Bucholtz We’ve spent a lot of time talking about the sales/marketing misalignment that exists at most companies, and we keep hearing from readers that this seemingly never-ending issue saps efficiency from their companies in ways that endanger...
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By Chris Bucholtz Last Friday, I was given the skinny on Lyris’ plans to take its multiple marketing tools and roll them into a single integrated marketing solution called Lyris HQ, which arrived on June 16 while I was on my way back from Turkey. Often...
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By Chris Bucholtz Getting all the data you need into a CRM system is important, obviously, but only because it later allows you to take that information out and do something with it. In many cases, that means generating a report, then looking up the nugget...
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