Executive Insight

Role Tailoring, the differentiator that really makes a difference!

By Kim Ibfelt
   Kim Ibfelt
As I have been engaging with our Microsoft Dynamics ISV’s, Partners and Customers at Convergence 2008 in Orlando, a recurring theme is how we can make our products better at addressing the specific and unique needs of our customers and their users. With the world and the markets opening up in a pace never before experienced, the need for our customers to use software and technology to serve their customers better and enhance their competitive edge is accelerating day by day. We in Microsoft are working hard on many fronts to make this possible. We are adding and enriching the features of the applications. We are developing many new capabilities to the platform to allow for better integration with our customers’ other solutions and for integration across the supply chain. We are enhancing the reach of our solutions by adding rich mobile capabilities and we are working hard at providing better reporting and analytical capabilities.

The response we get from the partners and customers to all this work is tremendous and each of these areas is opening up for new business opportunities for everybody in the Microsoft Dynamics community. But when I have been showing the coming release of Microsoft Dynamics NAV 2009 to prospects and existing customers one thing seems to stand out, the Role Tailored User Experience. The Role Tailored User Experience in Microsoft Dynamics NAV 2009 is not just a fancy new menu structure or a cool new UI with some bells and whistles. With Role Tailored User Experience the user gets the data and functionality they require, exactly where they need it and when they need it. Role Tailored User Experience is saturated throughout the solution and it implements all the findings on the individual and unique needs and requirements of the different user roles of Microsoft’s Customer Model that is based on comprehensive user studies.

But even more importantly, Role Tailored UX allows ISVs to further tailor the solution to more closely meet the needs of the specific roles that use their solutions. And as partners implement solutions, they can further tailor the user experience to the individual customer requirements. All the way down to the individual user, there are rich tailoring capabilities that ensure that all users of the system will be able to get exactly the user experience they need and deserve to be as productive and effective as possible. And in a world where competition among business and retaining good employees are ever increasing, having a system that truly empowers your users to focus on their work is a differentiator that really makes a difference.

Kim Ibfelt

Director of Program Management
 

About the Author

Kim Ibfelt,

Kim Ibfelt holds a Master of Science degree from the Technical University of Denmark (1989). Since his graduation Kim has been working with many different aspects of IT in companies like IBM, Navision and Microsoft.

In the last 15 years his primary focus has been managing Software Development projects on a variety of platforms and in different business environments. Since 1999 Kim Ibfelt has been working with Dynamics NAV. His current position with Microsoft is Director of Program Management for Microsoft Dynamics NAV at the Microsoft Development Center Copenhagen (MDCC).

Kim’s main area of interest is how you in Software Development can obtain predictability, quality, effectiveness and creativity at the same time through the use of a proper and balanced set of processes and tools. Kim is convinced that these characteristics go hand in hand even though he understands that he in this connection might represent a minority.

Comments

 

anthony suriano said:

Thank you for the tip Kim . Nice too meet you .

April 26, 2008 6:38 PM