February 2008 - Posts
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Marketing automation is still a relatively untapped resource in the world of CRM solutions. Even as it has become more prolific, many companies still leave the marketing department at the bottom of th...
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Social applications didn't start out to improve your customer relationships. But the technologies that evolved to let bored teens and lonely 20-somethings interact in cyberspace are now a major CR...
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By Chris Bucholtz As I said last week, the collective hand-wringing and giddy anticipation over an Oracle acquisition of Salesforce.com is probably premature. Brent Leary, in his superb Top-25 blog two days ago, spelled out another reason that the sale...
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Forty percent of the companies surveyed by Cambridge, Mass.-based Forrester Research Inc. last year stated that they wouldn't recommend their CRM PSP (professional-services provider) to others. Th...
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Will Anderson is a fan of mobile CRM. What’s more, as CTO of Maximizer Software Inc., he’s in a position to help build the sort of mobile CRM he himself would want to use. With 15 years of...
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By Chris Bucholtz We have what we call “resource centers” at Inside CRM; the first three were SFA, Hosted CRM and Call Centers. If you look up top on our home page, you’ll see a new addition to this group: customer management. That’s where...
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Companies are clearly hungering for a way to link CRM and content management, especially when it comes to marketing-campaign management. Marqui Inc., a Vancouver, British Columbia-based content-manage...
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By Chris Bucholtz When it comes to CRM, everybody likes to see concrete examples of what they would like to accomplish, just to show it can be done. People especially like to see it done by a company in a vertical market similar to theirs. And, especially...
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If you need to build a low-cost, no-frills call center, Skype Ltd. can help. The VoIP phone company and service is renowned for its low pricing, global reach and reliable performance, so it seems like...
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By Chris Bucholtz The blogosphere is afire with rumors of Oracle’s impending acquisition of Salesforce.com. Earlier this month, Silicon Valley Watcher reported on the rumored $75-a-share offer that Oracle is purported to make for Salesforce.com (which...
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When organizations move into international markets, there is often a lot of attention paid to Web site translation, but there are many more issues to going global than support for new languages. You c...
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Are your people tired of typing up endless notes of sales calls and customer contacts? Let them try talking about it instead.Speech-to-text software has gotten good enough that it c...
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By Chris Bucholtz Although U.S. economic indicators are wobbling a little right now as the now-evident stupidity of sub-prime lending is making the front page, we’re not yet in a recession, technically. I fear that corporate America will worry us into...
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CrackBerry addicts, are you ready to take your BlackBerry to the next level? In this list, you'll find some of the most awesome tips, hacks, how-tos and guides for the BlackBerry, making it easy f...
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It’s Monday morning. When you arrive at your computer at the office, a sudden reminder pops up about a special occasion. Many years ago, your only option would have been to locate a phone book a...
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By Chris Bucholtz Today’s webinar, featuring Chris Steihl and Microsoft’s Bill Patterson, provided a lot of insight into the issue of user adoption – not just for sales people, but for all employees. The questions in the Q & A session touched on finance...
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Changing hosted CRM vendors is a trickier business than most companies realize. “Those companies looking to swap vendors are finding it hard to do,” said William Band, vice president of CR...
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Many corporations with entrenched legacy platforms balk at the idea of scrapping systems or starting over just to add CRM capabilities — hence, the perennial challenges of injecting CRM function...
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By Chris Bucholtz Your last chance to register for tomorrow’s webinar - or at least your last opportunity to participate live tomorrow – is today. The topic: getting sales reps to use CRM, a problem for which it seems all organizations are seeking solutions...
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By Chris Bucholtz Our site talks a lot about the technology of CRM – the big systems and software products, their methods of delivery, the IT challenges involved in maximizing their use, and so on. The reality is that discussing these things is easy;...
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Although it’s “just hitting the radar now,” there are good reasons that MRM (Marketing Resource Management) is poised to become a household acronym, said Suresh Vittal, a senior anal...
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Have you ever been frustrated by a customer-satisfaction survey that was multiple choice, but you didn't agree with any of the choices? Only slightly better are surveys that list statements and le...
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