By Chris Bucholtz

Back in the olden days of this blog (meaning October of last year), you may have seen some posts from my erstwhile blog partner, Craig Rosenberg. You may have seen his name again in February when I had a week off following a surprise medical situation. Craig has gone on to other things around here – actually, he’s gone back to doing what he was doing before (and writing his own blog  intermittently).

I bring Craig up because he’s bringing his wisdom to our webinar series with our next installment on May 15. It’s called “5 Foolproof Ways to Generate Leads with CRM” and it promises to be very interesting. We’ve talked a lot about sales during this series – with specific webinars on why sales people don’t use SFA and how sales can drive CRM concepts throughout the company  (they’re archived – take a peek!). It makes sense, because if you were to draw the CRM cycle it would start with sales and end with sales – even though it is a cycle, so I suppose you could claim it starts and begins anywhere. But no, I’m sticking to my guns: it’s most often sales people who bring the first CRM tools into an organization, and only then does marketing catch on, followed by service, followed by the rest of the organization that can use the data to create better customer relationships, which is followed by improved revenue as the result of… Increased sales. See?

Anyhow, I invite you to attend and participate in what is guaranteed to be a lively webinar. And, if you have any questions on the topic, send them my way — I can get them slotted into our question and answer queue ahead of time that way…