By Chris Bucholtz

We do our own fair share of webinars, but it never hurts to hear more of ‘em. Toward that end, I’m happy to recommend a series called “New World CRM – Enterprise 2.0 and the Era of the Social Customer.” This trio of webinars, which wrapped up yesterday by can be accessed here featured two of my favorites – Martin Schneider, director of product marketing for SugarCRM, which sponsors the series, and Paul Greenberg, who is probably at this moment hunched over his computer, furiously pounding out the final pages of “CRM at the Speed of Light, Volume 4.” Not only do these guys know their stuff, but they’re both a lot of fun to listen to. The three events in the series were “CRM Strategies for the Social Customer,” “Open Source and CRM 2.0: the Next Frontier” and “Impact of Wireless on CRM Adoption and the Social Customer.” If nothing more, you’ll discover that the talking about these technically-challenging topics can be enjoyable, and maybe even entertaining!