By Chris Bucholtz

Next Tuesday, our company’s CEO, Scott Albro, is the featured speaker in a webinar entitled “Using Social Media in Your B-to-B Marketing: The 5 Best Practices for Building Dialogue & Demand,” a topic which we’ve talked an awful lot about here on Inside CRM and in this very blog. As others have said (Like Paul Greenberg), these channels of communication don’t replace the selling tools you need to close sales, but they can make it easier to build relationships with prospects and help you understand who’s ready to buy and who’s not – in other words, what prospects are worthy of your sales staff’s time and which are just going to waste that valuable commodity. Register, learn, and ask some questions!