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By Chris Bucholtz We’ve spent a lot of time talking about the sales/marketing misalignment that exists at most companies, and we keep hearing from readers that this seemingly never-ending issue saps efficiency from their companies in ways that endanger...
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By Chris Bucholtz By now, most of us can see the value in communities, both for users (who get information from fellow users) and for the companies that facilitate them (who get talked about). It’s a CRM 2.0 technology that isn’t that hard to implement...
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By Chris Bucholtz On-demand CRM has overcome the earlier worries people had about the safety and security of their data. The big providers have demonstrated that their customers’ information is fairly secure, and examples of it being inaccessible or in...
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By Chris Bucholtz Last year, we talked about Demandbase’s neat give-away widget, Demandbase Stream , that provided sales reps with a ticker that showed them who was looking at their websites at any given time – just the thing to make a cold call not so...
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By Chris Bucholtz Last Friday, I was given the skinny on Lyris’ plans to take its multiple marketing tools and roll them into a single integrated marketing solution called Lyris HQ, which arrived on June 16 while I was on my way back from Turkey. Often...
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By Chris Bucholtz Getting all the data you need into a CRM system is important, obviously, but only because it later allows you to take that information out and do something with it. In many cases, that means generating a report, then looking up the nugget...
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