Sales & Marketing Articles

April 2009 - Posts

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  Microsoft Introduces Major ERP and CRM Incentive Offerings New flexible payment option among other initiatives aimed at easing economic pressures for customers. REDMOND, Wash. — April 28, 2009 — Furthering an ongoing commitment to help businesses thrive in today... Read More... Published: Tuesday, April 28, 2009, 10:25 AM

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  Underdog Marketing By Richard Mattson When you’re under siege – a place many Partners find themselves in this off-thecliff economy – you’ll find advice at every turn about what you should and should not do with your marketing... Read More... Published: Monday, April 27, 2009, 10:06 AM Tags: marketing, Richard Mattson, marketing plan, partner, underdog

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  Thinking Small Can Generate Big Results By Norm Robinson As I talk with printers, list brokers, lead gen telemarketing providers, and others around the country these days, I’m hearing that activity is dropping off sharply from Partners. Hopefully... Read More... Published: Monday, April 20, 2009, 03:23 PM Tags: direct marketing, telemarketing, lead gen, prospective clients, Norm Robinson, list brokers

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  It's Your EQ, Not Your IQ that Counts Seven Sales Strategies to Deflect an Economic Downturn By Joe Mechlinski Economic cycles are inevitable. What’s not inevitable is whether you have the emotional intelligence to succeed regardless of circumstances... Read More... Published: Monday, April 13, 2009, 10:29 AM Tags: relationships, selling strategy, emotional intelligence, Joe Mechlinski

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  10 Ways to Stop Attracting New Clients & Kill Your Small Business in a Recession By: David Gruttadaurio One of the most reasonable approaches to surviving an economic downturn is to slash all unnecessary business expenses. In their panic to save money, wild-eyed and frothy-mouthed... Read More... Published: Wednesday, April 08, 2009, 01:12 PM Tags: prospects, Recession, David Gruttadaurio, Newsletter Marketing, marketing, marketing Budgets

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  Social Media Marketing: Get on Board! By: Adrianne Machina In the last couple of years, a monumental shift has occurred online with the advent of Web 2.0 and social media marketing. Many companies are waking up to find themselves in a whole... Read More... Published: Friday, April 03, 2009, 09:32 AM Tags: Web 2.0, social media marketing, Adrianne Machina