Sales & Marketing Articles

May 2009 - Posts

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  Webinars Gaining More Marketing Traction Optimize attendance and value with marketing and production best practices By Larry Fleischman, Charles Peters, and Allison Kleeschulte With business travel costs mounting, sales and marketing budgets... Read More... Published: Tuesday, May 19, 2009, 12:24 PM Tags: Fleischman, Peters, Webinars, budgets, Kleeschulte, technology

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  Selling your Way into a Tough Buying Environment By Norm Robinson It’s no secret: the economy is tight all across the country. People buying software are more cautious than ever before. As I visit with Partners around the nation, I hear a lot of prospect... Read More... Published: Tuesday, May 12, 2009, 11:05 AM Tags: Norm Robinson, economy, sales environment, partners, service

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  Marketing's Challenge: Deliver Exceptional Customer Experiences By Joe Rotella Look around. How many firms provide the same products and services as your firm? Before you answer, consider the growth of the Internet over the last 30 years. By the year 2010, 80 percent... Read More... Published: Monday, May 04, 2009, 09:46 AM Tags: marketing, Joe Rotella, Web, clients, customer service, Internet