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• Best Practice ROI Marketing

  By Mark Jeffery A Microsoft and Kellogg School of Management collaboration The business value of marketing is inherently challenging to capture. This article discusses best practices for return on investment (ROI) marketing and how to design marketing... Published: Monday, March 03, 2008, 05:05 PM Tags: ROI, marketing spend, Kellogg School of Management, Mark Jeffrey, campaign measurement, marketing campaign