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Mike Schultz, Publisher, RainToday.com "There must be a secret primer out there on how to build terrible marketing strategies for professional services firms...After much research to find the source...
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Mike Schultz, Publisher, RainToday.com There must be a secret primer out there on how to build terrible marketing strategies for professional services firms. Over the past two decades I've come across...
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Mike Schultz, Publisher, RainToday.com Ask 10 professional service firms to see their marketing strategies and you will get an interesting mix of answers. You might get a 50-page document that would get...
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By Mike Schultz, Publisher, RainToday.com Ask a services firm leader at an industry conference, "Does your firm discount its fees?" and you're likely to get a response that goes something...
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By Mike Schultz, Publisher, RainToday.com Brrrr... I've just been cold calling, and boy could I use some hot chicken soup! Just those two words together—cold calling—put many people far away from warm...
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