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• 6 Keys to a Terrible Professional Services Marketing Strategy (Part II)

  Mike Schultz, Publisher, RainToday.com "There must be a secret primer out there on how to build terrible marketing strategies for professional services firms...After much research to find the source... Published: Tuesday, March 02, 2010, 09:22 AM Tags: Mike Schultz, marketing strategy, professional services

• 6 Keys to a Terrible Professional Services Marketing Strategy (Part I)

  Mike Schultz, Publisher, RainToday.com There must be a secret primer out there on how to build terrible marketing strategies for professional services firms. Over the past two decades I've come across... Published: Tuesday, February 09, 2010, 02:05 PM Tags: Mike Schultz, marketing strategy, professional services

• 23 Questions You Should Ask When Building Your Marketing Strategy

  Mike Schultz, Publisher, RainToday.com Ask 10 professional service firms to see their marketing strategies and you will get an interesting mix of answers. You might get a 50-page document that would get... Published: Tuesday, January 19, 2010, 03:32 PM Tags: 23 questions, Mike Schultz, marketing strategy, Rain Today

• 4 Things to Do When Clients Pressure You for Lower Fees

  By Mike Schultz, Publisher, RainToday.com Ask a services firm leader at an industry conference, "Does your firm discount its fees?" and you're likely to get a response that goes something... Published: Tuesday, December 01, 2009, 11:37 AM Tags: Mike Schultz, fees, clients, services

• Cold Calling Works: You Just Do It Wrong

  By Mike Schultz, Publisher, RainToday.com Brrrr... I've just been cold calling, and boy could I use some hot chicken soup! Just those two words together—cold calling—put many people far away from warm... Published: Tuesday, November 17, 2009, 11:25 AM Tags: Mike Schultz, Rain Today, cold calling