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John Varcoe, Everything , first published in "Brand New Marketing" Last year I sat in on a media planning presentation for a wine brand I’d helped reposition some months earlier. The planner...
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By: David Gruttadaurio One of the most reasonable approaches to surviving an economic downturn is to slash all unnecessary business expenses. In their panic to save money, wild-eyed and frothy-mouthed...
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By: Ron Romano When you’re a small business owner there’s no “Golden Parachute”, no Massive Severance Package or Stock Options to cash in on and there are definitely no bailouts. The success or failure...
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By: Joanne Black Have your phones stopped ringing yet? The economy is lagging and dragging. We’ve felt the effects in the United States. Now we’re seeing global implications. So, how do you tackle economic...
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