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Erica Stritch, General Manager, RainToday.com I often speak with leaders of professional services firms about their business development efforts and hear a common lament: "Put me in front of 10 prospects...
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Erica Stritch, General Manager, RainToday.com A colleague of mine was recently on a sales call with a prospect who wanted a marketing strategy on the fast track. After two conversations, they wanted to...
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By Erica Stritch, General Manager, RainToday.com Recently Colleen Francis shared three stories of unsavory business development tactics in her article, Lying to Get Past the Gatekeeper: 3 True Tales of...
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By Erica Stritch, General Manager, RainToday.com People with kids tell me that sometimes you have to let them fail, even when you could have jumped in to save them, so they will learn. Painful to sit by...
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By Erica Stritch, General Manager, RainToday.com With the long sales cycle of professional services (and the cycle getting even longer), it is essential that firms have a process for staying in touch,...
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