Marketing Guy

October 2009 - Posts

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  When a Lead is not a Lead—and When it Is It’s not a lead when someone stops by your booth at a trade show and drops a business card in your fishbowl. It’s not a lead when someone downloads a white paper from your website. It’s not even a lead... Read More... Published: Thursday, October 29, 2009, 02:05 AM Tags: Marketing Guy, Dynamics, Lead Generation

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  Marketing to Your Existing Customers With the global economy still sputtering in most parts of the world, for many companies there's not a "ton" of new pipeline out there that's closing very fast these days. Customers are... Read More... Published: Tuesday, October 20, 2009, 04:53 PM Tags: Positioning, Marketing Guy, ERP, existing customers, pricing, promotions

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  Having a Chat with Your Customers Marketing Guy back again, focusing on a button that I’m seeing quite often now on the Microsoft websites, and increasingly more and more other websites out there as well—the “click to chat” feature. Now... Read More... Published: Monday, October 12, 2009, 12:13 AM Tags: Marketing, Chat, Marketing Guy, Social Media, Twitter

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  The Compelling Reason to Purchase On the first “real” post for this blog, I thought I’d touch on a facet of marketing that’s never been more important than now in this economy—providing our customers a reason to take out their check books... Read More... Published: Sunday, October 04, 2009, 02:23 PM Tags: Marketing, Messaging, Positioning

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  Welcome Back to The Marketing Guy Hi everyone, Guy Weismantel here, from the Microsoft Dynamics ERP marketing team. I’m pretty new to the Dynamics organization, although not to Microsoft, and low and behold I show up here and start kicking... Read More... Published: Sunday, October 04, 2009, 02:14 PM