Marketing Guy

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  Getting Clear on your Goals for your Marketing Plan in the New Year Happy New Year everyone, hope you all enjoyed the holiday and that you’re back rested and relaxed for an exciting 2010. I sure am and can’t wait to dig back into the Marketing Guy blog—so let’s get going... Read More... Published: Friday, January 08, 2010, 11:04 AM Tags: Guy Weismantel, Marketing, The Marketing Guy, Microsoft Dynamics ERP

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  Don't Get Caught in the Product Launch Trap Happy holidays Marketing Guy followers and greetings from the center of the climate-changing universe, Copenhagen Denmark--or as all the Coca-Cola ads would have you say it--HOPEnhagen. Trust me that slogan... Read More... Published: Monday, December 07, 2009, 10:16 AM Tags: Marketing Guy, Product Launches, Guy Weismantel, Microsoft Dynamics ERP

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  The Limits of the Hallowed Press Release As technology has gone wild in the past few years and information is embedded into everything from our soda bottles to our refrigerators and even into cavity fillings (OK I *think* I’m making that one... Read More... Published: Saturday, November 21, 2009, 11:49 AM Tags: Dynamics, Guy Weismantel, Marketing, Microsoft Dynamics ERP

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  When a Lead is not a Lead—and When it Is It’s not a lead when someone stops by your booth at a trade show and drops a business card in your fishbowl. It’s not a lead when someone downloads a white paper from your website. It’s not even a lead... Read More... Published: Thursday, October 29, 2009, 02:05 AM Tags: Lead Generation, Dynamics, Marketing Guy

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  Marketing to Your Existing Customers With the global economy still sputtering in most parts of the world, for many companies there's not a "ton" of new pipeline out there that's closing very fast these days. Customers are... Read More... Published: Tuesday, October 20, 2009, 04:53 PM Tags: promotions, ERP, Positioning, pricing, Marketing Guy, existing customers

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  Having a Chat with Your Customers Marketing Guy back again, focusing on a button that I’m seeing quite often now on the Microsoft websites, and increasingly more and more other websites out there as well—the “click to chat” feature. Now... Read More... Published: Monday, October 12, 2009, 12:13 AM Tags: Social Media, Marketing Guy, Chat, Twitter, Marketing

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  The Compelling Reason to Purchase On the first “real” post for this blog, I thought I’d touch on a facet of marketing that’s never been more important than now in this economy—providing our customers a reason to take out their check books... Read More... Published: Sunday, October 04, 2009, 02:23 PM Tags: Positioning, Messaging, Marketing

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  Welcome Back to The Marketing Guy Hi everyone, Guy Weismantel here, from the Microsoft Dynamics ERP marketing team. I’m pretty new to the Dynamics organization, although not to Microsoft, and low and behold I show up here and start kicking... Read More... Published: Sunday, October 04, 2009, 02:14 PM

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  The times they are a changing I was recently looking at the tech preview of a site called TaskMarket . This is a marketplace recently launched by Microsoft to connect freelancers directly with businesses and it got me thinking about... Read More... Published: Thursday, April 24, 2008, 03:42 PM Tags: freelancer, outsourcing, agency, project management, crowdsource

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  The Naked Business Part III - The site update Last week we released a minor site update we have been brewing up for a while. It includes the following The display name (screen name) and username fields have been merged. This means that you will now... Read More... Published: Monday, May 21, 2007, 04:07 PM Tags: Community Team, Naked Business

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  Naked Business Part II – The Team Continuing my behind the scenes look into the community let’s talk about who the team is and what they do. To set the stage we have a core team of 6 people working on this project spread across Redmond... Read More... Published: Wednesday, May 09, 2007, 03:18 PM Tags: Team, Naked Business

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  Naked Business – The Premise I am a long time reader of Wired magazine and they recently published a very interesting article entitled “The See-Through CEO” . It discussed the increasing trend in business today to use web 2.0 approaches... Read More... Published: Wednesday, April 25, 2007, 11:23 AM Tags: Community Team, Feedback, Naked Business

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  Finance Community Coming at ya... Well here we are at a little show called Convergence 2007 with 8,500 of our closest friends. For me personally it will be my 5th and it is always so much fun to reconnect with old friends and make new... Read More... Published: Saturday, March 10, 2007, 03:26 PM Tags: Community Team, Convergence