Global Merchant Tips and News

How To Increase Your Customer Base

Credit cards have been tagged as plastic money because they have become accepted as a good alternative to actual cash. A lot of people actually prefer real world establishments who accept credit cards. The same principle applies in online transactions. People would look for eCommerce sites that accept credit cards, particularly those that accept credit cards which they own.

Whether you’re selling digital products or tangible goods through online channels, your business should be able to accept credit cards to ensure the widest customer base possible. Being able to accept credit cards makes your online business more accessible to a greater number of potential clients and customers. Additionally, by building an online enterprise that could accept credit cards, you will be able to secure payment in a more convenient and safe manner. If your online business would accept credit cards from paying customers, you’d be empowering them to spend for your products.

Merchant-accounts allow credit card processing therefore to accept credit cards the first step is to get a merchant account from a reliable merchant account provider. To accept credit cards online either you have your own merchant account or you use the online credit card accepting facility of a third party. The initial set up fee of merchant account is higher than the third party account. But the transaction fees of the third party accounts are very high. It is therefore advisable to try the third party account initially and later have your own merchant account.

Businesses that accept credit cards should ensure the following things:

- A business that would accept credit cards should make sure that its payment processing page is embedded with Secure Socket Layers (SSL) of at least 128 bit.

- A business that would accept credit cards should also make sure that such SSL encryption appears on the lower right side of the user’s browser window, in the form of a lock icon.

- A business that would accept credit cards should establish a responsive customer support system that would answer the needs of your clients when it comes to transactions involving the acceptance of credit cards.


Allowing your online business to accept credit cards could only expand your customer base and provide good profits for you for many years to come.

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