This blog will cover topics that come up when people in finance work with people in marketing. Do you ever wonder why the marketing team feels they have to spend SO MUCH MONEY on advertising, lead generation, events, and brochures? Would you like some tools and tips to better equip you for the budget converations you have with them? That's the goal of this blog, to help you better evaluate the effectiveness of the things your marketing team wants to spend money on. My current job involves managing many of the markeitng activities for Microsoft Dynamics. In a former life I worked for an accounting firm and as a financial analyst. So I guess you could say I am bilingual with regards to this particular topic.