Deciphering Marketing Speak

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  The Five Stages of Death and Marketing It is budget time for most companies that operate on a fiscal year that begins on July 1st. For finance professionals, that means you once again have to work with your marketing department to review and approve spending plans for the next year. The same... Read More... Published: Tuesday, April 03, 2007, 10:49 AM Tags: Marketing, Teamwork, Budgets, collaboration, budgeting

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  Translation This blog will cover topics that come up when people in finance work with people in marketing. Do you ever wonder why the marketing team feels they have to spend SO MUCH MONEY on advertising, lead generation, events, and brochures? Would you like some... Read More... Published: Monday, March 12, 2007, 08:14 AM Tags: Marketing, Teamwork, Budgets