Deciphering Marketing Speak - All Comments

re: The Five Stages of Death and Marketing

Roy C — Mon, 19 May 2008 06:03:31 GMT

Interesting!

Can you high-light some more from the pure Sales perspective. This article, though is not intended to do so. But it will be good if we can see the same picture inside-out. I mean if we can have an insight as to how to position a commodity to a marketing team in a company and make them effectively position this with their Finance people to work out a deal. If not this detail, at least if a glimpse we get about how the marketing department should communicate effectively with the Finance department.

Anyway, Thanks for the nice piece of work!

Roy

The Five Stages of Death and Marketing - Deciphering Marketing Speak

Beyond | IT — Mon, 21 Apr 2008 13:45:00 GMT

Stumbled on this recently, about how finance and marketing work together -- entertaining and thoughtful! 

re: The Five Stages of Death and Marketing

JohnKleb — Sun, 15 Apr 2007 20:47:26 GMT

Good work James! Thanks for this.

re: The Five Stages of Death and Marketing

craigde — Wed, 04 Apr 2007 23:00:35 GMT

This is awesome! Disclaimer - James is actually my boss but I am not just saying that :) As a marketer I have learnt over the years that moving in lock step with Finance year round makes a big difference. This is a fun way to think about it.