From Satha, Some Thoughts on ERP, CRM and Others…

www.satha-svaglobal.com (From Satha, thoughts on ERP, CRM and others) Making ERP and CRM Business Decision Easy and Profitable

CFO, CEO, Owners/Managers of SMB’s (small to medium businesses) – The Value of Becoming Technology Savvy

In today's business environment, where businesses are under increased pressure to be more efficient and responsive - a happy marriage between the IT and Finance functions is becoming increasingly necessary.  

The combined effect of IT and Finance could impact all the core functions of a business:

  •  ERP/business solutions (with appropriate business intelligence tools) empower mangers with timely information on the performance of the business
  • timely updates on KPIs (via intranet, extranet, webcasts etc..) help business managers quickly identify inefficient business processes and take necessary corrective action
  • an appropriately implemented ERP solution generally results in significant cost savings and/or increased revenue opportunities (through increased operational efficiencies) for the business
  • analytics features of CRM solutions could help businesses also monitor strategic indicators (such as: customer satisfaction, brand loyalty, brand awareness etc..) with greater accuracy Evaluating the ROI of IT related investments should be on going. Often, however, this aspect gets neglected thus leading to excessive cost overruns and inefficiencies.

 According to James Blyth* chairman of Diageo (the worlds leading premium drinks company)  the roadblocks for getting adequate returns on IT investments are two-fold: 

 a)     it's difficult to sustain a technology based competitive advantage

  b)    company's often lack the management discipline they need when evaluating technology proposals 

*a) James Blyth was speaking at the 2005 Wharton Globalization Forum b) Microsoft Executive Circle (Thought Leadership For Business Results)

About Satha

Satha Arumanayagam (founder and CEO of SVA global) is a subject matter expert on business solutions (ERP, CRM, BI and HRMS). During her 20+ years experience as business professional, Satha has held leadership positions in accounting, financial management, solutions consulting, service delivery management, pre sales, sales and channel sales management. Satha’s 12 + years experience in the IT sector has been with two key organisations i.e. Epicor Software, and Microsoft Dynamics, working with end users and technology solutions providers ( resellers) across Australia, New Zealand, Asia Pacific and greater China. As a subject matter expert on enterprise business solutions (ERP, CRM, BI, HRMS) Satha has: - a deep understanding of the software solutions and services markets in the ANZ, Asia pacific and greater China regions - mentored senior management of end users and software solutions (reseller) businesses build end to end strategies that cover all aspects i.e. business management, sales, marketing, service delivery and support - managed IT projects upto AUD 5 million and carried team revenue budgets upto AUD 25 million - worked with the solutions: Microsoft Dynamics Ax, Microsoft Dynamics Nav, Microsoft CRM, Epicor Financial, Epicor CRM (Clientele) Satha is a fellow of the Chartered Institute of Management Accountants (CIMA), UK and a member of the Australian Society of Certified Practicing Accountants.