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  • Blog Post: Even More with Even Less – Are You Kidding Me?

    CRM SoftwareBlog
    As the terrific ASAE Annual Meeting 2012 was winding to a close, it occurred to me that the trends that began in 2008 as the economy turned south might just be here to stay in the Association Community- at least for the near future.  Not unlike our private sector counterparts, Associations and Nonprofits...
    on 16 Aug 2012

  • Blog Post: Leveraging Microsoft Dynamics ERP and CRM at High Tech Companies

    CRM SoftwareBlog
    At the heart of every high tech company are front-and back-office business pro­cesses that are ripe for unifying.  With all of today’s investment in enterprise applications, it still puzzles me how often I find global high tech companies with enterprise resource planning (ERP) and customer relationship...
    on 18 Jul 2012

  • Blog Post: Dynamics CRM Addresses Three Key Hurdles for Professional Services Firms

    CRM SoftwareBlog
    Successful professional services organizations have many things in common, regardless of what type of service they deliver.  They offer consulting experience, industry-specific expertise, and project insight and guidance that clients can’t wrap up and take back to their office.  However, inherent in...
    on 22 May 2012

  • Blog Post: Top Reasons Microsoft Mobile CRM Means a More Productive Workforce

    CRM SoftwareBlog
    For Microsoft CRM customers, a new cloud based mobile CRM service called Microsoft Dynamics CRM Mobile will soon be available. This service will provide a full view of customer data for both on-premise and online Microsoft CRM clients. For many companies who have already implemented a 3rd party Mobile...
    on 28 Apr 2012

  • Blog Post: xRM: Extending the Scope of Microsoft Dynamics CRM

    CRM SoftwareBlog
    Before delving into the details of xRM and how to put it to work for your organization, it’s important for establish a common definition.  According to Wikipedia, xRM is a strategy that takes CRM one step further, focusing on managing all relationships – not just those with customers.  With that, let...
    on 21 Mar 2012

  • Blog Post: CRM for Associations: A New Era in Member Engagement and Revenue Generation

    CRM SoftwareBlog
    Associations of all sizes are struggling to find new revenue streams and better connect with their members. In fact, many associations are looking beyond the traditional AMS (Association Membership Management) systems for sales, marketing, and service management and in favor of a “CRM for Associations...
    on 19 Jan 2012

  • Blog Post: Microsoft Dynamics CRM: The Environmentally-Friendly Application

    CRM SoftwareBlog
    When people think of CRM systems, the first thoughts that usually pop into their minds might revolve around customer relationships, cost savings, or technological capabilities.  However, there is another benefit that is often overlooked, and that involves caring for the environment.   Microsoft Dynamics...
    on 19 Sep 2011

  • Blog Post: Email Marketing’s Evolution From Blast To Nurture

    CRM SoftwareBlog
    Email marketing has certainly matured as a b2b communication and lead generation tool over the past several years.  Historically, email was that tool that allowed marketers to mass message lists and segments, often pulled from our CRM.  While useful in many respects, email blasting or bulk email delivery...
    on 30 Dec 2010