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Blog Post: xRM: Extending the Scope of Microsoft Dynamics CRM

CRM SoftwareBlog

Before delving into the details of xRM and how to put it to work for your organization, it’s important for establish a common definition. According to Wikipedia, xRM is a strategy that takes CRM one step further, focusing on managing all relationships – not just those with customers. With that, let...

on 21 Mar 2012
Blog Post: CRM for Associations: A New Era in Member Engagement and Revenue Generation

CRM SoftwareBlog

Associations of all sizes are struggling to find new revenue streams and better connect with their members. In fact, many associations are looking beyond the traditional AMS (Association Membership Management) systems for sales, marketing, and service management and in favor of a “CRM for Associations...

on 19 Jan 2012
Blog Post: Maximize Revenue by Aligning your Sales and Marketing Teams Through Dynamics CRM

CRM SoftwareBlog

In light of the success of our recent webinar, Four Steps to Align Sales and Marketing , I thought I’d write a brief post outlining the information we covered. As I thought more about the webinar, I started to realize that one important issue wasn’t completely addressed: why your Sales and Marketing...

on 28 Mar 2011