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As the terrific ASAE Annual Meeting 2012 was winding to a close, it occurred to me that the trends that began in 2008 as the economy turned south might just be here to stay in the Association Community- at least for the near future. Not unlike our private sector counterparts, Associations and Nonprofits...
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When it comes to Customer Relationship Management (CRM) software, it is common knowledge that Microsoft Dynamics CRM is one of the leading products on the market. There are a multitude of reasons for this, from the benefits it offers to the rich functionality it provides as well as the backing of a...
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Blog Post:
xRM: Extending the Scope of Microsoft Dynamics CRM
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Before delving into the details of xRM and how to put it to work for your organization, it’s important for establish a common definition. According to Wikipedia, xRM is a strategy that takes CRM one step further, focusing on managing all relationships – not just those with customers. With that, let...
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Blog Post:
xRM: Your Guidebook to Finding the Right CRM Solution
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Figuring out whether to purchase or build from scratch an enterprise business application is a decision that many companies have faced. Thankfully, that decision has been made easier with the introduction of the Microsoft xRM application platform. With the xRm application platform, your company will...
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Blog Post:
Maximize Revenue by Aligning your Sales and Marketing Teams Through Dynamics CRM
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In light of the success of our recent webinar, Four Steps to Align Sales and Marketing , I thought I’d write a brief post outlining the information we covered. As I thought more about the webinar, I started to realize that one important issue wasn’t completely addressed: why your Sales and Marketing...
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