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Even More with Even Less – Are You Kidding Me?
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As the terrific ASAE Annual Meeting 2012 was winding to a close, it occurred to me that the trends that began in 2008 as the economy turned south might just be here to stay in the Association Community- at least for the near future. Not unlike our private sector counterparts, Associations and Nonprofits...
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xRM: Extending the Scope of Microsoft Dynamics CRM
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Before delving into the details of xRM and how to put it to work for your organization, it’s important for establish a common definition. According to Wikipedia, xRM is a strategy that takes CRM one step further, focusing on managing all relationships – not just those with customers. With that, let...
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