dshulmistra:How are people measuring (per campaign):
* Total emails sent
* Messages bounced
You can see the emails who where sent and the errors in the campaign activity that you distributed in a campaign. CRM can either automatically associate campaign response or someone can do it manually by creating a response (from a customer call)
dshulmistra: * Leads Created
Then the campaign response can be converted into a lead where the campaign as the source for this lead is tracked. You can query for this in advanced find.
dshulmistra: * Viewed message
* Clicked-thru links
You could insert hosted images and links into your email activity that have a recipient specific token, so that you can analyse the weblog of these webimages and links to see who read the newsletter or click on links.
dshulmistra: * Opted out
You should give the recipient the chance to opt out. You could do this also with a link as described before.