Been involver with customers for years and frequently via our IT business, I have (re)discover the power of meeting personally with our local business owners and professionals. I really think that it bring great apprehension and direct knowledge in my field witch is marketing. Microsoft have launch a new approach “software & services”, never the less personal communication with people are of importance for us (Microsoft is good with people as well). Money and customers are often just around the corner, I think that when we cash in our street with are able to communicated better with customers online and somehow identified their personality better to serve and give answers not only on a digital way, but also on a human one which we have learn around the corner. The result is that you may increase your presence by creating some closeness often difficult to achieve with customers and getting them to return doing business with your company.