Christian Pedersen is an accomplished business and marketing executive with a solid track record in technology management and marketing. A multiple award winner in executive briefings and presentations Christian has a proven ability to stimulate business innovation, through the use of technologies and communicate that in clear and simple terms. Christian brings more than 25 years of experience to his position as Microsoft’s GM, Dynamics Enterprise Applications & Services.
Christian is focused on the Microsoft Dynamics Enterprise business, marketing and strategy with responsibility for achieving goals relative to that. In addition his team is driving cross company industry initiatives for Retail, Manufacturing, Distribution, Service Industries and Public Sector. Working closely with R&D, Christian and his team align business and marketing strategies with product plans, and execute those together with the Microsoft field and segment organizations. Typical areas of responsibility include product & business strategy, go-to-market model and marketing, monetization, evolution of cloud, customer engagement, market evangelism etc.
Christian has more than 25 years of experience with business applications and most recently played a key role driving planning and strategy for Dynamics CRM. Bringing Dynamics CRM from early incubation to a playing a key role in the Microsoft portfolio of cloud offerings has been an exciting and successful journey. Prior to his role with Dynamics CRM, Christian played a key role in setting the future direction for ERP from Microsoft. During his 9 years with Microsoft, Christian has had responsibilities across Product Management, Marketing, R&D and Planning, and has worked closely with teams across Microsoft, including Office, Office 365, SharePoint, Azure, Server & Tools and many others.
Christian joined Microsoft in 2002 via the acquisition of Navision Software, where he had spent 6 years, being responsible for R&D, Planning and Marketing. He was part of taking the company public, driving acquisitions and driving the onboarding into Microsoft.
Originally from Denmark, Christian brings many years of international business and leadership education and experience, which he also leverages serving multiple non-profit organizations around the world.
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