28 Mar 2011 6:26 PM It’s no secret that using Twitter is a quick and timely way for your company to communicate with past, current, and potential customers. But what many businesses don’t realize is that Twitter is also an effective tool to integrate and maximize the connection between all of your social media accounts. Your Twitter feed provides the most up-to-date news about your offerings; by sharing this information across all of your social media accounts—including Facebook and LinkedIn—simultaneously, you save yourself time while keeping all of your accounts updated so they don’t stagnate. For example, if you update your Twitter with a whitepaper offer, any page connected to your Twitter feed will show this offer; it will show up as a status update on Facebook as well as LinkedIn, and if you have a Twitter widget on your website in a prominent location, site visitors will view that as well. This quickly spreads marketing messages with minimal strain on your company time and resources. A reciprocal advantage of having Twitter displayed in all of these locations is the increased visibility of and linkage to your Twitter page, which leads to more followers on Twitter. More followers means more people getting your message daily, as well as showing potential followers that you are worth following. Having trouble coming up with topics to Tweet about? Here are some suggestions: Offers and promotions New products, product features, or product improvements New service offerings Links to relevant articles on internet that promote your product and its uses Blog posts Recommendations from happy customers Customer case studies Press releases New hires Anything relevant that is of value to your followers Helpful how-to links: Adding a Twitter widget to your company site Connecting your Facebook page to your Twitter account Connecting your LinkedIn page to your Twitter account For more helpful marketing tips and information on effective marketing strategies for your business, go to www.lookingglassmarketing.com or https://community.dynamics.com/members/Jennifer-Culbertson.aspx.