Slideshare has established itself as a popular online tool, having 60 million users and voted to be among the world's Top 10 tools for education & e-learning in 2010. Slideshare is a service that allows you to upload your PowerPoint presentations for viewing on the site and embedding on other sites.

Slideshare is a great way to extend the value of past presentations, such as from sales presentations, webinars and conferences. You can upload them to Slideshare and embed them in your website for easy access and viewing. You could even have an archive of old presentations in case someone was interested in reviewing the information.

You may also decide to create some special slides for online promotion. Here are the three things to keep in mind when designing a new presentation:

  • Audience – Who are you targeting with this presentation? How will you make them aware of this presentation? How long and detailed of a presentation would they be interested in?
  • Message – Based off what audience you chose, decide what your message is. Be convincing, witty, and entertaining
  • Imagery – When targeting internet users, dull presentations are not going to cut it. Use images, graphs, and charts to press your point.

For more helpful marketing tips and information on effective marketing strategies for your business, go to www.lookingglassmarketing.com or visit the Marketing Know-How blog.