Eleven percent of B2B email is being marked as spam. While this statistic is not horrific, it does present a challenge to improve your email campaign open rates. After all, email is still the strongest force that influences buyers to make a purchase decision, even more than direct mail, telephone, social media, texting, or apps. If your email campaigns are being blocked from inboxes, you could be losing business. Let’s explore ways that you can improve your email marketing performance.
Of course, it is impossible have 100% of your emails reach the desired recipients. However, a little vigilance and problem-solving can push you a little closer to that goal. See related posts:
For more helpful marketing tips and information on effective marketing strategies for your business, go to www.lookingglassmarketing.com or visit the Marketing Know-How blog.
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