23 Nov 2012 10:23 AM Much of internet marketing strategy is focused on creating ways to attract prospects to your site. But you also want prospects to spend time on your site as well as keep coming back. You want your website to be a place to go for expert advice instead of going to your competitors’ sites for information. So how do you become the go-to website for the prospects that you want to draw in? Here are some ways to make your site more engaging and popular: Make Contacting You Easy. Making sure to highlight your contact information where visitors can easily find it is essential. Once someone fills out a contact form or calls you, you need to make sure that you have a follow-up process in place. Nothing is worse than encouraging communication and no one follows through. Make Your Site Standout – What sets your company’s site apart from the competition? Does your site look and feel like your competitors? Your site needs to standout and needs to be memorable to prospects. No one will return to your site if they can’t remember they were there in the first place. Blog Regularly – You probably already have a blog set up, but when is the last time you updated it? Blogs are the center of your social media – they provide content, interaction, and expertise. Writing posts doesn’t have to be hard: start by setting aside an hour a week to update your blog. Of course, always reply to comments when you are lucky enough to have them! Leverage the First Visit – Make it easy for prospects to create a digital connection to your site. This is created by clicking on social media buttons on your site and blog so they can “like” you or follow you instantly. Then you will pop us in their feeds later with your marketing messages! Also have a prominent button that encourages viewers to bookmark your page. Any digital link you can create between them and your site or page is invaluable. Take that first step today to get your website started on its path to being your prospects’ favorite site! For more helpful marketing tips and information on effective marketing strategies for your business, go to www.lookingglassmarketing.com or visit the Marketing Know-How blog.