Marketing Know-How by Looking Glass Marketing

Marketing Know-How by Looking Glass Marketing
  • 3 Words to Avoid In Email Subject Lines

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    According to findings from a recent MailChimp study , you're better off avoiding these words in the subject line of your next email: Help Percent off Reminder As you can see, "free" is missing from the list! Surprised?...
  • Connecting on LinkedIn Just Got Easier with “How You’re Connected” Tool

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    Earlier this year, LinkedIn introduced a " How You're Connected " tool on its profiles. LinkedIn compared the new feature to "Six Degrees of Kevin Bacon", the concept that any two people on earth are six or less acquaintances away...
  • 4 Key Tips for Using Keywords in Blogging

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    Are keywords overrated? Not necessarily, but they're easy to overuse. So easy that search engines actually penalize blog posts that appear to use too many. Keep your posts focused by using one or two relevant keywords. Long-tail keywords are especially...
  • Research on the Most Effective Day to Send Email Campaigns

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    In a recent Email Marketing Benchmark Report, research firm MarketingSherpa asked industry professionals, "How effective are emails sent each day of the week?" You can view a chart of the results here , but we've created our own list of...
  • Tips to Creating New and Improved Contact Forms for Your Website

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    Calling all Marketing Ninjas! Check out this new infographic, “ Contact Forms for the Marketing Ninga ” focused on creating effective company contact forms. Start reviewing your website's current contact forms and ask yourself the following...
  • Best Practices for Mobile Email Marketing

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    A significant increase in the number of people accessing email from their smartphones and mobile devices, marketers must adapt their message to communicate effectively with recipients. A recent study by BlueHornet, found that 67% of users delete emails...
  • To-Dos and Don’ts for Improving Your Google Plus Page

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    Google+ might feel different than your other social media accounts, and consequently, it may be the most underutilized. MarketingProfs recently published an article which lists 5 daily To-Dos for establishing your brand on Google+, and we've highlighted...
  • 3 New Year's Resolutions to Help Drive Marketing Success

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    Prepare your company for a successful 2014 with new data from WebDam Solutions featuring a great infographic highlighting 20 Captivating Marketing Statistics That Will Drive 2014 including top stats covering a range of relevant topics such as social media...
  • Optimizing YouTube Videos for Maximum Results

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    When companies develop their marketing plans, they often make the mistake of ignoring YouTube as a viable channel for lead generation. Did you know that YouTube’s search page ranks as the second most popular search engine? According to YouTube statistics...
  • Tips to Improve Your LinkedIn Personal Profile

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    Today, LinkedIn is the world’s largest professional networking site with now over 225 million registered LinkedIn members, including 77 million just in the U.S. According to HubSpot, LinkedIn is 227% more effective for B2B lead generation than Twitter...
  • 5 Steps to Creating Valuable Marketing Content

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    As marketers, we are all looking for the silver bullet that will make our content stick and stay in the minds of readers, right? A big part of making that happen is to create content that adds value to the reader. How many times have you stopped reading...
  • Top 10 Tips for Creating Great Content that Gets Noticed

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    Today over 90% of B2B marketers are using content marketing. The 2014 B2B Content Marketing Benchmark study conducted by the Content Marketing Institute and Marketing Profs reveals that B2B marketers are spending more on content marketing than ever before...
  • Tips to Using LinkedIn Sponsored Updates

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    Have you been hearing about company Sponsored Updates on LinkedIn lately? If you’re in B2B marketing, LinkedIn Sponsored Updates is a great way to get in front of a very targeted audience and expand your network to get your message out to LinkedIn...
  • Tops Ways to Verify Email Addresses and Keep Marketing Lists Clean

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    Email marketing is tough nowadays. According to Jupiter Research, more than 20 percent of email registrations contain typos, syntax, domain and other errors. Even if you’re sending to an older list where some email addresses can bounce back, it...
  • Email Subject Personalization – Does It Help or Hurt Email Performance?

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    Have you tested the waters to see if subject line personalization works for your marketing campaign? There are pros and cons to subject line personalization. You can add the recipient’s first name to an email by using dynamic mail merge tags. ...
  • Google Mobile SEO Ranking Changes - What it Means for Marketers

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    There’s really no excuse not to be thinking about mobile these days. And, the importance of having a mobile-friendly website all changed this summer when Google announced a new mobile SEO ranking algorithm. Implementing Google's recommendation...
  • Marketing Automation, Content, and Social Media to be Top Spending Priorities for B-to-B Marketing in 2014

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    Marketing automation technology, content marketing, and social media are going to be important budgeted investments for B-to-B marketers in 2014. In May 2013, B-to-B Magazine conducted a survey on marketing automation with 204 online respondents. The...
  • 6 Tips to Boost Your Profile on LinkedIn

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    Did you know that an average of 45 million profiles are viewed each day on LinkedIn? Your LinkedIn profile can be your ticket to a variety of new professional opportunities like partnerships, jobs, mentorships, volunteering or even new business. According...
  • 5 Tips to Improve Your Company Presence on LinkedIn

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    Let’s face it many of us spend significantly more time working on our personal LinkedIn profiles than we do on our company profile. But what most don’t realize is that LinkedIn uses an internal set of algorithms to prioritize certain profiles...
  • Tips to Getting the Most Out of Customer Testimonials

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    Word of mouth marketing is very influential and can really help grow your business. It’s a great way to get the word out about your business and add credibility. Think about it, how many times have you used a product or business because someone...
  • Tips in How to Use #hashtags in Your Marketing Efforts

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    Hashtags originated on Twitter and have spread to Pinterest, Instagram, Google+, and Facebook. So, how do you use them to promote your business? Here are a few tips to help you master the usage of hashtags. What is a hashtag? A hashtag, a form of...
  • How to Set-Up and Market with Twitter Lead Generation Cards

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    Twitter recently announced an addition to its suite of Twitter Cards called Lead Generation Cards, which allow for marketing and call to action activities to happen directly from within Twitter (both web and support clients). The Lead Generation Card...
  • 4 Most Effective Calls to Action on Twitter

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    It is easier and faster to gain followers on Twitter than it is on any other social media site. Some numbers indicate that Twitter followers grow at a 55% faster rate than Facebook likes. Despite the fact that Twitter followers come rather rapidly...
  • 6 Tips to Get the Most Out of Your Tweets

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    On Twitter, you are what you tweet and the quality of your content – how interesting, conversational and useful it is – ultimately determines how engaged your follo wers will be. Here are some tips to help keep you on track and getting the...
  • Social Media Ranks High with Technology Decision Makers

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    A new report by Forrester Research titled “ How B2B Marketers Use Social Now ”, has found that 85 percent of business decision-makers use social media to help them research and evaluate technologies and services to purchase. These buyers are...