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  • Blog Post: Bring back Direct Mail!

    When was the last time you paid serious attention to your mailbox? PHYSICAL mail, not email? On the first of October (before the weather turned to *frozen* in Seattle) I went to visit my work mail box. Important to mention here, is that I had not made this arduous journey of an extra 10 steps,...
  • Blog Post: From Fargo, with Love. Quick Note from The Partner Event 2012

    Today I had the distinct pleasure of speaking at The 2012 Partner Event in Fargo, North Dakota. My session, titled " The [R]Evolution of Marketing ", focused on the fundamental changes in the way that people find and process information that is affecting how the buy and importantly-how we...
  • Blog Post: NEW TOOL:Practical, simple, customized marketing support for partners.

    Would you like help developing a strategic marketing plan for your whole business, not just campaign templates? Do you want help from Microsoft, but don't want to spend hours searching online for what you need? Get the help you need, when you need it with the NEW Partner Marketing & Lead Generation...
  • Blog Post: Top Tips for New Microsoft Dynamics Partners

    If you're a newly recruited Microsoft Dynamics partner, your Partner Account Manager would have provided you with more tools and resources than you can shake a stick at. But when it comes to making those first two new customer sales, where should you start? In this blog, I'll be covering...
  • Blog Post: Making Content your King. Interview with John Gravely, ClickDimensions

    Content Marketing, while nothing new, continues to elude many marketers due to the misconception that it is expensive and complex. The truth is that it doesn't have to be! John Gravely, ClickDimensions Driven by changes in the way that customers now want...
  • Blog Post: Top Tip to Boost your Sales Pipeline

    They say that timing is everything-it's especially true when it comes to marketing and sales. According to Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale , up to ninety-five percent of qualified prospects on your website are there to research and are not yet ready...
  • Blog Post: Part 2 of 3: Defining your Company in Marketing Terms

    This is part two of a three part series on "Defining Your Company in Marketing Terms", you can find the first part of the article HERE >> CREATE A VALUE PROPOSITION A good value proposition is a clear and simple statement that reflects the unique value your business will provide...
  • Blog Post: Advanced Marketing Made Simple: Marketing Automation as a tool

    Most Marketers realize the importance of utilizing a CRM system to improve sales and marketing effectiveness. Effectively managing relationships on a 1:1 basis is the lifeblood of your business. The emergence of the internet, and in particular, the use of Search Engines has changed marketing and sales...